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MBA with a Major in New Media and Information Management – (MBA)
MODUL University Vienna
New Media Technology
- Programme website
- PDF Application Form
- Department Website
- University website
- Information about University
- Student experiences about Austria - STeXX.eu
| Application Deadline: | INTAKE in FALL: EU citizens: August 31st; Others: April 30th | ||
| Annual Tuition Fee: | ≈ € 12,500 - | ||
| Location: | Vienna / Austria / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 18 months | Start Date: | October |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of MODUL University Vienna
The MBA with a major in New Media and Information and Management Management is part of the MBA degree, organized as a two-year part-time program with a special focus on the radical transformation of communication and cooperation processes through new media, both within and across organizations. The program is tailored to industry professionals of different educational backgrounds with an undergraduate degree and a minimum of three years’ experience in a relevant field. All courses are taught in English.
The program
The MBA program sharpens leadership skills by linking proven management methods to new media innovation. The curriculum not only covers general business administration and managerial knowledge including human resources, marketing, finance and operations management, but also offers specific modules on the economic foundations and successful applications of new media. The program draws upon internationally recognized research into social media monitoring and business intelligence solutions, emphasizing their impact on interac-tive marketing, stakeholder engagement, and virtual community building. Seminars with renowned international experts address the advantages and limits of best practice models for electronic retailing, electronic publishing, and online marketing. New forms of virtual communication and collaboration receive particular attention given their remarkable potential to optimize information flows within and across organizations.
Core courses
The business core focuses on fundamental business knowledge, management techniques and leadership strategies. Business core courses are offered in the fields of Leadership, Managing People and Organizations, Corporate Social Responsibility, Entrepreneurship and Innovation, Competitive Analysis, Strategic Marketing, Financial Reporting, and Quantitative and Economic Analysis. Courses in New Media and Information Management cover a range of emerging topics including geospatial and semantic Web technologies, advanced user interfaces, visualization techniques, multimedia applications, mobile services, social software, and content management systems.
Enrichment courses
Examples of new media enrichment courses include New Media Foundations, New Media Business Plans, Intel-lectual Property Rights, Interactive Marketing, Electronic Content Production, Information Retrieval and Se-mantic Web Technologies, Online Collaboration, Virtual Communities and Social Networks, e-Government, Organizational Learning, Recommendation Systems, and Visualization Techniques for Management.
Contents
Program structure
The MBA program offers courses on a monthly basis throughout the entire academic year starting in October thru September. Each course involves 2-3 days of interactive seminars led by internationally recognized scholars who convey their expertise and encourage participation through a variety of innovative teaching methods. The schedule is convenient for working professionals with blocked courses taking place on 4-5 consecutive weekdays and weekend-days. MBA students who finish all required courses in the first 12 months of the program can complete their degree in 18 months, with 4 months dedicated entirely to writing the master’s thesis. An extended format also gives participants the option to increase their study time to 24 months, allowing even more scheduling flexibility and additional time to work on an independent, applied research project that becomes the master’s thesis.
MBA with a major in New Media and Information Management
Business Core Courses (30 ECTS)
MODUL I Managing People and Teams (12 ECTS)
- Leadership
- Managing People and Teams
- Managing Organizations
- Ethics and Corporate Social Responsibility
- Financial Management
- Information Systems Management
MODUL II Marketing and Innovation (6 ECTS)
- Entrepreneurship and Innovation
- Competitive Analysis and Strategy
- Marketing Management
MODUL III Quantitative and Economic Analysis (12 ECTS)
- Managerial Economics
- Data Analysis and Decision Making
- Accounting and Financial Reporting
MODUL V Master Thesis (30 ECTS)
- Master Thesis Tutorial
- Master Thesis and Master Thesis Defense
Enrichment Courses for a major in New Media and Information Management (choose 24 ECTS)
- Environmental Management
- Dispute Resolution, Negotiation and Collaborative Processes
- E-Government
- Telecommunication - Branding, Products and Distribution
- Semantic Web Technologies
- Electronic Content Production
- Online Collaboration, Virtual Communities and Social Networks
- New Media Business Plan and IP Rights
- Recommendation and Customization
- Visualization Techniques
Enrichment Courses (choose 6 ECTS)
- Public-Private Partnerships
- The Legal and Regulatory Framework of the European Union
- Human Ecology
- Governance Issues in Sustainable Development
- The Practice of Sustainable Development
- Tourism Marketing Intelligence
- Public Administration and the Rule of Law
- Consumer Behavior and Psychology in Tourism and Leisure I
- Consumer Behavior and Psychology in Tourism and Leisure II
- Public Management, Controlling and Quality Management
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
- Application form with photo
- Letter of motivation
- C.V.
- A minimum of a BA/Diploma degree or equivalent including transcripts, applicants should ideally demonstrate their research skills and their basic knowledge of the natural and/or social sciences
- Proof of English proficiency level C1 of the Common European Framework of Reference for Languages
- Copy of passport
- Two letters of recommendation
- Proof of relevant work experience: minimum 3 years
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | 3 years |
Language Proficiency
| IELTS Band: | 6.5 |
| TOEFL Paper-based: | 570 |
| TOEFL Computer-based: | 230 |
| TOEFL Internet-based: | 88 |
Accreditation
MODUL University Vienna is accredited by the Austrian Accreditation Council (ÖAR), an independent agency of the Austrian Federal Ministry of Science and Research. All degrees are fully recognized and compatible with any other academic degree confered by all other private and public universities. In addition, MODUL University is member of the Austrian Private University Conference (ÖPUK), an association comprising all Austrian Private Universities.
www.akkreditierungsrat.atwww.privatuniversitaeten.at
Further more, MODUL University Vienna is accredited by several other international bodies. These accreditations confirm its outstanding quality
and international orientation:
Turkey
Accreditation by the Turkish Council of Higher Education (YÖK), a fully autonomous supreme corporate public body responsible for the planning, coordination, governance and supervision of higher education.
www.yok.gov.tr
China
Accreditation by the Chinese Ministry of Education.
www.moe.gov.cn
Saudi Arabia
Accreditation by the Saudi Ministry of Higher Education. Listed as a recommended university for the King Abdullah Scholarships Program.
www.mohe.gov.sa/en
Oman
Listed by the Omani Ministry of Higher Education as a recommended university.
www.mohe.gov.om/english
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