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Strategic Marketing – (M.A.)
University of Greenwich
Business School
| Application Deadline: | as early as possible | ||
| Annual Tuition Fee: | ≈ € 9,133 - ≈ € 10,990 (non-EEA) | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of University of Greenwich
This programme is run as a twin Master's degree alongside MA Strategic Marketing Communications and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing.
The programme is designed for students who wish to develop a management career in marketing and would like to specialise in a strategic marketing field. The aim is to advance an individual's marketing skills and understanding to meet the competitive challenges of the marketplace.
Career options
This programme offers management opportunities in marketing in commercial and not-for-profit organisations. Employers of our graduates also include major companies on both the agency and client sides.
Contents
Modules
* Strategic Marketing Management (15 credits)
* Customer and Market Dynamics (15 credits)
* Foundations of Scholarship (15 credits)
* Influence, Leadership and Personal Development (15 credits)
* Contemporary Issues in Marketing (15 credits)
* Marketing Practice (15 credits)
* Research Methods (15 credits)
* Dissertation (45 credits)
Two 15-credit options (30 credits) from*:
* Global Marketing Management
* Relationship and Interactive Marketing
* Marketing Consultancy
* Marketing Communication
* Strategic Brand Management
*The availability of option courses is subject to change
Assessment
Students are assessed through examinations, research reports, presentations and a dissertation.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
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Register Now!Requirements
Applicants should have:
EITHER a good relevant first degree from a recognised university AND marketing experience
OR the Chartered Institute of Marketing's Advanced Certificate in Marketing AND marketing management experience.
* Good standard of written and spoken English.
* Students educated in a language other than English should have an IELTS score of 6.5 or above or an equivalent rating in another language testing system.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Accreditation
Many of our programmes are accredited by relevant professional bodies, and Schools are proud of their strong links with professions and industry. Such strong links with employers, plus research and investment in facilities ensure that our programmes reflect the needs of industry.
Ask a Question
You can contact International Office to ask a question about Strategic Marketing at University of Greenwich.
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