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Strategic Marketing – (M.Sc.)
Grenoble Ecole de Management
Programmes Taught in English
- Programme website
- All English taught programmes
- Website of Grenoble EM
- Student experiences about France - STeXX.eu
| Application Deadline: | None – rolling admissions | ||
| Annual Tuition Fee: | ≈ € 16,900 - | ||
| Location: | Grenoble / France / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Grenoble Ecole de Management
The MSc Strategic Marketing is designed for professionals who are already familiar with marketing concepts.
The program will expose students to a wide variety of advanced knowledge and promote understanding of current and multifaceted strategic challenges facing marketers from a conceptual and applied perspective.
The program prepares participants for senior marketing roles within organisations by developing skills needed to formulate, implement, and evaluate long-term, organisation-wide marketing decisions.
Five Compelling Reasons to choose the MSc Strategic Marketing
- Marketing Faculty ranked second in France for research by Centre National de la Recherche Scientifique (French National Research Council
- AMBA, EQUIS, AACSB accredited School
- A Top European Business School
- A choice of three electives to personalize the course according to the students’ professional goals
- Small class size permits interaction with a dynamic peer group
Careers
After completing the program, the participants will be well-equipped for positions such as:
Product Management
- Senior product manager
- Group product manager
- Digital product manager
- Brand manager
- International brand manager
Customer Relationship Management
- Director e-customers
- Director customer services
- Customer relationship manager
Marketing
- Marketing director
- Marketing consultant
- Project marketing director
- Sales promotion manager
- PR account manager
- Senior account manager
- Director digital marketing
Retailing, Logistics & Sales
- Retail manager
- Category manager
- Sales executive
- International sales executive
- Logistics & distribution manager
Market Research
- Research executive
- Senior researcher
Contents
Within the MSc Strategic Marketing, emphasis is put on current trends in marketing and the key strategic issues that Marketing Managers have to face.
The continual development of critical thinking and analysis enables graduates to make sound strategic marketing decisions at managerial level in an international environment.
Through studying special topics in marketing and with the choice of electives, students are confronted with the latest research-led marketing innovations.
Introduction Week
- Administrative Issues
- Alumni Association
- Moodle e-learning platform
- Library and Computing Services
Program Content:
- Contemporary Issues in Strategy & Marketing: Theory and Practice
- Macroeconomy
- Microeconomics of Competitiveness (with Harvard Business School)
- Quantitative Research in Strategic Marketing
- Qualitative Research in Strategic Marketing
- Leadership & People Development
- Sustainable Marketing
- Strategic Marketing Communications
- Global Marketing Management (with International visit and Business Game)
- Marketing Metrics
- Finance and Controlling Tools for Marketing Performance
- Customer Relationship Management
- Intercultural Management and Geopolitics
- International Negotiation
- Digital Marketing
- Strategic Brand Management & Innovation
- Marketing Strategy and Marketing Planning (with Business Game)
- Managing Channels and Supply Chains
- Special Topics in Marketing (5 seminars)
Electives
Working alongside students of GGSB's competitive MBA program, students increase their exposure to additional business topics by choosing to follow an intensive week of the following MBA specializations:
- International Financial Management
- Business in the Global Environment
- Challenges and External Context of Innovation Management
- Business Intelligence Strategy
- Entrepreneurship
In addition to the MBA specialization, students will choose two of the following focused marketing electives:
- Leisure and Tourism Marketing
- Sports Marketing
- Food & Agri-Business Marketing
- Luxury & Fashion Marketing
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Candidates should have a bachelor’s degree in marketing with a minimum of two years of work experience or a bachelor’s degree in any subject with a minimum of three years of work experience in a marketing related field.
To apply for this program candidates must complete the online application and include scanned copies of all original supporting documents (in English, or certified translation if in an another language):
- Diploma (Bachelor-Level)
- University Transcripts (front / back with scale): certified copies of all documents must be sent by regular mail directly from the institution
- CV / Resumé
- Internationally recognized passport picture
- Scan of passport
- Copy of TOEFL, PTE, Cambridge Proficiency Exam or IELTS score report (if not already sent directly to the school) TOEFL Institution code: 8973
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Accreditation
Grenoble Ecole de Management holds the triple crown of business accreditations that distinguish the world's leading business schools:
- AACSBInternational (Association to Advance Collegiate Schools of Business),
- EQUIS (European Quality Improvement System),
- AMBA (Association of MBAs) for its MBA and MIB programs.
Funding details
- Fees before Scholarship 23 900 Euros
- Scholarship Offered by Grenoble Graduate School of Business 7 000 Euros
- Fees to be paid by student 16 900 Euros
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