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Marketing (Part-time) – (M.A.)

University of Portsmouth

Portsmouth Business School
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Disciplines:
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Location: Portsmouth / United Kingdom / View location on map ▾ Hide location on map ▴
Duration: 30 months Start Date: September
Education Variants:
  • Parttime
Languages: English 
-1.094965,50.798045

Location of University of Portsmouth

Today's most successful companies share a commitment to anticipating and satisfying the needs of customers in carefully defined target markets. These organisations have understood that marketing is not some kind of magic formula nor is it about persuading people to buy something they don't want. They make it their business to deliver consistently superior value to their customers, they motivate everyone in the company to make this happen, and market share and profits follow.

Our programmes will help you acquire specialist marketing knowledge and skills, enabling you to:

* Critically evaluate the relevance of theories of marketing and related activities to organisations
* Apply and adapt theories of marketing management for use within industry
* Demonstrate creativity and original thinking in the design and applications of solutions to different problems
* Evaluate the possible implications of new innovations and theories to the future development of marketing management that are vital to a wide range of commercial, public and not for-profit organisations

Delivered by marketing tutors who want to help you explore this dynamic and challenging subject, MA Marketing will update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide your employer with leading edge marketing skills. This programme has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.


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Requirements

An upper second-class honours degree in a relevant subject, or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing Diploma in Marketing.

English language proficiency at a minimum of IELTS band 6.5 with a minimum score of 6.0 in all individual components, or equivalent.

Language Proficiency

IELTS Band: 6.5

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