Business Intelligence – (M.Sc.)

Contents

In the first semester you follow the prerequisite courses that form the methodological and academic basis for the further study program.

• In Research Methods you are introduced multivariate statistical techniques with a special emphasis on their application in social science research.
• In Economic Psychology you will be introduced to the fundamentals of human behavior in economic contexts, from a social cognition perspective as well as from a judgment and decision-making perspective.
• In Market Oriented Strategy you will be acquainted with the managerial challenges in creating, formulating and implementing sound strategic intentions based on valid analyses.
• Business Intelligence & Performance Managementwill focus on performance management systems and provide an understanding of the role that business intelligence play in these systems.

The second semester comprises the following compulsory specialisation courses:

• In Data Mining and Statistical Programming you learn to work with large datasets and how relationships in such data can be detected.
• In Advanced Market Research the focus is on how statistical experimental designs and other related statistical techniques can be utilized in the design of products and services.
• In Structural Equation Modeling you get a solid understanding of the two prevailing techniques for Structural equation modeling - LISREL and Partial Least Squares. It will enable you to perform advanced market and organizational research.
• HR Analytics will give you knowledge and skills that will enable you to solve HR related challenges. This includes evaluating the economic consequences of HR initiatives and how to measure job satisfaction and how such information can be utilized for improvement purposes.
• Customer Analytics will provide insight into the role of measuring and managing customer satisfaction, customer loyalty and customer profitability when it comes to enhancing organizational performance.
• Quality Analytics introduces tools and techniques that can aid an organization in the pursuit of process improvements.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at the Aarhus School of Business during the semester, at the ASB Summer University or at one of our more than 200 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

Accreditation

After the Student life Section there should be a section called Accreditations , that should include the following information:

The former Aarhus School of Business, Aarhus University (ASB), is one of Europe's largest and best business schools, as is illustrated by the accreditations which ASB has earned in the past seven years. ASB has been EQUIS-accredited since 2001, and in January 2008 we were approved to initiate the AACSB accreditation process.

Proof of high quality and international focus

EQUIS and AACSB are the leading international quality systems for assessing, improving and accrediting institutions of higher education within the field of management and business administration. In order to live up to these accreditations, ASB must not only demonstrate that we are capable of high-quality performance, but also that our activities are internationally oriented. The accreditations are also proof that we have achieved a good balance between high academic quality and professional relevance through close collaboration with the national and international business communities.

These accreditations are vital for the institution to maintain and strengthen its position in an increasingly competitive sector. They are decisive for ASB's brand and for our ability to attract the right students, researchers and collaborative partners. The accreditations are renewed every three to five years, which ensures that we work on an ongoing basis to develop ourselves and to improve the quality of everything we do.

Facts about EQUIS, AACSB and AMBA accreditations

EQUIS stands for European Quality Improvement System, and accreditation is awarded by the EFMD (European Foundation of Management Development), whose members comprise leading business schools all over the world.

AACSB stands for Association to Advance Collegiate Schools of Business, and AASCSB International awards accreditation.
The accreditations are awarded to the entire institution – not just to individual programs or parts of the organization. Both accreditation systems maintain a significant focus on strategy.
AMBA stands for Association of MBAs , which is an independent international organization for MBA students, masters and employers. The AMBA accreditation is awarded to the entire institution but relates specifically to MBA programs. The purpose of AMBA is to secure high standards for MBA programs worldwide.

ACE Denmark

In August 2007, it was enacted that higher education study programs offered by the Danish University Act must be accredited by the Accreditation Institution - ACE Denmark. Accreditation is a professional assessment carried out using centrally set criteria for quality of existing and new courses. The purpose is to ensure and document quality and relevance of the higher education study programs.
According to the Danish University Act, the accreditation council is the specific unit, which makes the decisions regarding accreditation of all higher education study programs. Decisions are made on the basis of accreditation reports prepared by accreditation operators.