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Digital Business Management – (M.Sc.)
| Annual Tuition Fee: | Free | ||
| Location: | Steyr / Austria / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 120 | ||
| Languages: | German | ||
Location of University of Applied Sciences Upper Austria (Steyr Campus)
The commercial world is increasingly shaped by the use of digital media and technologies. These change the face of competition in "digital business" and lead to new, innovative business models. The term "digital business" describes the strategic extension of conventional business fields or their reorganization on the basis of changed market laws and market positioning. The first joint-master FH/UNI programme Digital Business Management (DBM) concerns itself with the characteristics of this dynamic competitive environment that is shaped by increasing digitization of the value chain and the enterprise processes, new entrepreneurship and global markets, interculturalism, increasing significance of strategic positioning and marketing, strong market dynamics as well as increasing transparency and interconnectedness of a globalized market.
Contact
Studiengangsleiter seitens FH OÖ: Prof. (FH) Dr. Andreas Auinger
Studienberatung: Anita Stüger
FH OÖ Studienbetriebs GmbH,
Fakultät für Management
Wehrgrabengasse 1–3, 4400 Steyr/Austria
Tel.: +43 (0)50804-33401
Fax: +43 (0)50804-33499
Contents
Curriculum
The joint Master’s degree in Digital Business Management offers comprehensive management training at the highest quality level. It unites scientific depth with a high degree of practical relevance and places emphasis on the following areas:
* Leadership and management competence
* Professional competence in digital business and marketing
* Strategic aspects of digital business
* Business models and project management
* E-business and e-commerce
* Digital business and supply chain information management
* Marketing in digital business
* Media competence
* Methodological competence and academic research
* Innovation and implementation competence
Requirements
Specialized relevant Bachelor degree with at least 30 ECTS business studies and 30 ECTS e-business & IT elements. In individual cases it may be possible to complete some ECTS credits later.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Ask a Question
You can contact Ms. Johann Huber, Ms. Anita Stüger to ask a question about Digital Business Management at University of Applied Sciences Upper Austria (Steyr Campus).
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