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MSc Marketing
Dublin Business School
School of Business
| Application Deadline: | One month prior to programme commencement | ||
| Annual Tuition Fee: | ≈ € 7,900 - ≈ € 9,500 (non-EEA) | ||
| Location: | Dublin / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of Dublin Business School
Key Features of the Programme
The MSc Marketing is taught by a combination of experienced academic staff and senior industry practitioners, giving you a unique insight into the realities of this competitive area. Students are encouraged to combine theoretical knowledge with real commercial experience in a variety of marketing situations. As potential managers, students will secure valuable skills in being a team player, motivating and managing others, communicating effectively and cultivating excellent interpersonal and creative skills.
Career Opportunities
Graduates of the MSc Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including Marketing Management, Market Research, Brand Management, Advertising & Public Relations, and Marketing Consultancy.
Contents
Programme Structure
The programme is structured in two sequential stages. Stage 1 is a wholly taught component, contributing 60 credits. Stage 2 is a supervised dissertation, contributing 30 credits. The dissertation provides you with the opportunity to critically review the literature in any part of the taught syllabus.
Full-timeFor full-time students, the taught component consists of 8 modules: four in the first semester and four in the second semester. Successful completion of the taught component stage allows you to move on to the dissertation stage.
A Postgraduate Certificate (PG Cert) may be awarded to students who achieve 30 credits, and a Postgraduate Diploma (PG Dip) to students who achieve 60 credits in the taught stage.
Programme Content
Stage 1
* Management & Strategy
* Consumer Buyer Behaviour
* Services Marketing
* Global Marketing
* Integrated Marketing Communications
* Contemporary Issues in Marketing
* Innovation Management & Entrepreneurship
* Scientific Research Methods
Stage 2
Dissertation
Assessment Methods
Subjects will be assessed through a combination of end of semester examination and continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real life company case analysis. Students will also be exposed to guest lecturers fro leading Irish and multi-national companies and will participate in practical workshops with academics and practitioners. The Contemporary Issues in Marketing module will expose the students to the latest cutting edge theories of marketing and will encourage critical thinking and analytical skills among the group.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
Entry Requirements
To be considered for admission, applicants must hold:
* A minimum Second Class Honours (2.2) Degree in Marketing or Business (where Marketing is a main component) from a recognised third level institution or equivalent qualification
* An IELTS score of a minimum 6.0 or equivalent, where full-time study has been conducted in a language other than English or applicants whose first language is not English.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
Accreditation
Higher Education and Training Awards Council (HETAC) and Liverpool John Moores University (LJMU)
Ask a Question
You can contact European Admissions Office to ask a question about MSc Marketing at Dublin Business School.
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