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MA Marketing
Dublin Business School
School of Business
| Application Deadline: | One month prior to programme commencement | ||
| Annual Tuition Fee: | ≈ € 7,900 - ≈ € 9,500 (non-EEA) | ||
| Location: | Dublin / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | January, September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of Dublin Business School
Key Features of the Programme
Our MA Marketing focuses on the generic concepts of marketing philosophy and theories complemented with critical analysis and examination of the contemporary issues of marketing in our constantly changing business environment.
Key features include:
* The content reflects current development in marketing theory and practice. Students are encouraged to challenge and critique existing theories of marketing and their application in the real life companies
* Marketing and its application in the international markets in today’s turbulent economic climate
* The social and ethical aspects of marketing are examined
* Research methods module with explicit link to master’s dissertation.
Career Opportunities
Recent Graduates of our programme have been hired in the following senior positions in Ireland’s leading companies: Account Executive, Product Management, Market Research Executive, Online Marketing Executive, Search Marketing Executive, Brand Management, Consultancy.
Contents
Programme Structure
The programme is structured in two sequential stages. Stage 1 is a wholly taught component, contributing 60 credits. Stage 2 is a supervised dissertation, contributing 30 credits. The dissertation provides you with the opportunity to critically review the literature in any part of the taught syllabus.
For full-time students, the taught component consists of 8 modules: four modules in the first semester and four modules in the second semester. Successful completion of the taught component stage allows you to move on to the dissertation stage.
Programme Content
Stage 1
* Principles of Marketing
* Consumer Buyer Behaviour
* Integrated Marketing Communications
* Global Marketing
* Strategic Marketing
* Services Marketing
* Contemporary Issues in Marketing
* Research Methods & Planning
Stage 2
Dissertation
Assessment Methods
Teaching is delivered using a variety of methods including tutorials, audiovisual material, guest presentations and practical classes, but the majority is seminar based. Subjects will be assessed through a combination of portfolios of practical work or practical assessments, individual and/or group assessments, dissertation, but may also include alternative methods such as examination and/or oral performance, as specified by the coordinator of each module attended.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
Entry Requirements
To be considered for admission, applicants must hold:
* A primary honours degree award of at least pass level in a non-cognate discipline from a recognised third level institution or equivalent qualification
* An IELTS score of a minimum 6.0 or equivalent, where full-time study has been conducted in a language other than English or applicants whose first language is not English.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
Accreditation
Liverpool John Moores University (LJMU)
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