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MBA in Marketing
Dublin Business School
School of Business
| Application Deadline: | One month prior to programme commencement | ||
| Annual Tuition Fee: | ≈ € 7,900 - ≈ € 9,500 (non-EEA) | ||
| Location: | Dublin / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of Dublin Business School
Key Features of the Programme
This unique programme allows you to choose a specialist route for your MBA award. Students can obtain a named award in any of six streams: HRM; Project Management; Finance; Information Systems; Marketing or general Business Management. This ensures students are afforded the widest choice of specialisms from which to choose. A practitioner focus is part of this programme. Industry-led workshops and guest lecturers keep information current and applied.
* Personal, academic and professional development.
* Lectures and assessment methods that apply the business knowledge required for students to perform as an effective manager in any organisation.
* Through extensive study of key issues in business theories students will be capable of evaluation and application of important global management issues which impact on organisational effectiveness and performance
* Knowledge and understanding of global business, most especially on issues such as globalisation, standardisation and customisation of products and services.
* Skills and knowledge to inform you how an organisation is best managed in a changing world.
With these in mind, the programme is designed to provide you with relevant knowledge, so that you are familiar with the latest theoretical and practical developments relating to business management and development.
* The Marketing stream empowers you to evaluate the central role of marketing strategy for the growth and development of all organisations. Students will be required to critically evaluate a range of theoretical marketing concepts and apply them to practical industry issues or problems as they relate to the current business environment.
Contents
Programme Structure
The MBA degree programme consists of two stages.
Stage 1 is a wholly taught component, contributing 60 credits. For full-time students, the taught component consists of 4 core modules (two are weighted at 15 credits each and remaining two at 7.5 credits each) and two additional optional modules from the relevant award stream chosen (7.5 credits each). As outlined above, students can choose to follow any one of five streams resulting in specialist skills. These modules are delivered over two semesters.
Stage 2 is a supervised dissertation, contributing 30 credits. The dissertation provides you with the opportunity to critically review the literature in any part of the taught syllabus and within your specialist area.
Core Modules
* International Management
* International Business and Trade
* Research Skills Analysis
* Strategic Management
Accreditation
The Higher Education and Training Awards Council (HETAC) and Liverpool John Moores University (LJMU)
Ask a Question
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