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Advertising and Marketing MSc – (M.Sc.)
University of Worcester
Master Programmes| Application Deadline: | No formal application deadline | ||
| Annual Tuition Fee: | ≈ € 4,460 - | ||
| Location: | Worcester / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Education Variants: |
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| Languages: | English | ||
Location of University of Worcester
The course recognises the importance of marketing, but takes a more creative approach to business problem solving with a particular focus on how to positively influence customers and thus increase company profits.
The course begins with a group of three core modules – Marketing Management, Creative Communications and Customer Insight – designed to cover key concepts in critical aspects of customer relationship management.
In the second semester, you will study three specialist modules – Advertising Strategy, Advertising Psychology and Emerging Themes in Marketing. In addition, you will follow a module in Research Methods, designed to prepare you for your Dissertation.
Contents
* Marketing Management
* Creative Communications
* Customer Insight
* Advertising & Promotions
* Advertising Psychology
* Emerging Themes in Marketing
* Research Methods
* Dissertation
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
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Register Now!Requirements
* Either a first or second-class Honours Degree or equivalent
* If English is not your first language, you will be expected to have reached a sufficient standard on admission to the course (e.g. IELTS 6.5, with a minimum of 6.0 in each element)
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
| TOEFL Paper-based: | 570 |
| TOEFL Computer-based: | 230 |
| TOEFL Internet-based: | 88 |
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