Search
Did you study here?
Write a short review & help students like you! Over 1,500 students already shared their experience.
International Strategic Marketing – (M.Sc.)
University of Glasgow
Business School
| Annual Tuition Fee: | ≈ € 5,290 - ≈ € 13,520 (non-EEA) | ||
| Location: | Glasgow / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
| ||
| Education Variants: |
| ||
| Languages: | English | ||
Location of University of Glasgow
* MSc: 12 months full-time
You will participate in a research-led programme with courses that develop your competence in sound strategic marketing planning.
Core courses
* Global business environment
* International strategic management
* International marketing management
* Business finance
* Consumer behaviour
* Marketing foresight
* Market planning and decision making
* Analytical problem solving in Market Futurecast
* Marketing foresight-a series of seminars
* Global business simulation
* Research methods.
Optional courses
* International brand management
* E-commerce
* Export marketing
* Advanced analytical problem solving in markets
* Business ethics
* Knowledge economy
* Internationalisation of small and medium-sized enterprises.
Contents
* MSc: 12 months full-time
You will participate in a research-led programme with courses that develop your competence in sound strategic marketing planning.
Core courses
* Global business environment
* International strategic management
* International marketing management
* Business finance
* Consumer behaviour
* Marketing foresight
* Market planning and decision making
* Analytical problem solving in Market Futurecast
* Marketing foresight-a series of seminars
* Global business simulation
* Research methods.
Optional courses
* International brand management
* E-commerce
* Export marketing
* Advanced analytical problem solving in markets
* Business ethics
* Knowledge economy
* Internationalisation of small and medium-sized enterprises.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
A minimum 2.1 Honours degree or non-UK equivalent in business and management or in a related subject (containing a significant amount of business, commerce, economics and/or management).
If your first language is not English, the University sets a minimum English Language proficiency level
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
Ask a Question
You can contact Business School to ask a question about International Strategic Marketing at University of Glasgow.
Relevant Links
Contact
Contact University of Glasgow
Using the form on this page, you can directly ask questions to the contactpersons at the university.
Fill out your contact information and message. The information you fill out in this form will be sent directly to the university. They will reply to you on the e-mail address you provide here.
Explain your academic background in the message; the more sophisticated your e-mail, the better the answer.
MastersPortal.eu cannot take any responsibility for the answering of contacts or for the content of their replies.
MastersPortal.eu - Finds the Masters for you!