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Marketing, Globalization, Communication – (M.Sc.)
University of Southern Denmark, Sonderborg Campus
Masters Programmes in English
| Application Deadline: | May 1; November 1for EU.1 March;1 August for Non EU | ||
| Annual Tuition Fee: | Free ≈ € 8,500 (non-EEA) | ||
| Location: | Sønderborg / Denmark / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | February, September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of University of Southern Denmark, Sonderborg Campus
This master´s programme seeks to provide students with knowledge and skills for
marketing, development and communication in an increasingly globalized market. Key competences in a global world are communication, creativity and innovation.
Therefore, based on state-of-the-art knowledge, the programme provides the students with analytical skills in contemporary marketing, communication and business development and how to apply these skills in various market contexts.
Such competences include:
o skills for analyzing contemporary relationships between marketing and culture and
managing similarities and differences between different cultures
o ability to understand and navigate the fundamental social and cultural principles
and logics that spur processes of globalization and their consequences for
markets and consumers
o the application of contemporary principles of brand management in a globalizing
experience economy
o analytic and managerial skills to address the communicative challenges of contemporary corporations - public as well as private.
o knowledge of international entrepreneurship and how entrepreneurship feeds into
business development in international markets
o knowledge of the development of new products and processes when firms face
uncertainty and spurious products in global markets.
The programme is founded in the internationally-recognised research competencies
in the three research groups Consumption Studies, Strategic Communication and International Market Strategy all at the Department of Marketing and Management
Students have the possibility to develop further competencies according to their own choice.
Career ProsPeCtsAll professional careers pertain especially to corporations working in international or global markets
* o marketing manager or assistant marketingmanager
* o product or assistant product manager,including product development executive
* o brand management executiveo communications executive in larger corporations
* o advertising executive in the advertising and communications sector
* o consultant in market and product developmento market researcher
* o academic research and teaching
Contents
Structure60 ECTS = 1 year´s workload
Compulsory courses:
Autumn:
o Marketing & Culture 10 ECTS
o Brand Management 10 ECTS
o International Entrepreneurship 10 ECTS
Spring:
o Globalization Processes 10 ECTS
o Corporate Communication 10 ECTS
o Product and Innovation Management 10 ECTS
In addition to compulsory courses, the degree consists of 30 ECTS elective courses as well as a Master´s thesis counting 30 ECTS
Elective Courses
Management as communication:
o Organizational Communication
o Human Resource Management
Marketing:
o International Marketing Channels
o Service Management
o Business Development and Innovation Management
o Applied Marketing Strategy
Strategy:
o Foundations of strategy
o Applied strategy
Organization and management:
o Foundations of organization
o Applied organization
o Value chain design
o International Management
o Technology and Innovation Management
o Information Technology Management
Economics:
o The economics of globalization
o Economic integration
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
A complete undergraduate degree in Business Administration (approx. 3 years
of study at university level which is roughly equivalent to a Danish Bachelor´s degree).
The main field of the undergraduate degree must include subjects within the
areas of 1) Economics, 2) Business Economics and 3) tool subjects (e.g. Introductory
Programming and Data Processing, Mathematics, Statistics, Quantitative Methods
and Business Law) where Business Law, Marketing, Financing, Macroeconomics,
Managerial Accounting, Organisation Theory, Sociology and Statistics are most
important.
Please enclose course descriptions: Aim of the course, main topics, year´s workload/ECTS and literature as a minimum.
For Non-EU/EEA citizens the IELTS (or TOEFL) is necessary if your first degree
was taken outside the European Union, Scandinavia, Switzerland, USA, Australia,
or New Zealand.
IELTS with a score of min. 6.5 or TOEFL with a score of min. 575 paper based, computer based min. 230, internet based 88.
PLEASE NOTE: The University of Southern Denmark has access to the IELTS Verification Service; therefore we accept the IELTS test results/score in copy. TOEFL is only accepted in original sent directly from the test centre or the educational testing service (ETS) before registration deadline. EU/EEA citizens are not required to document their English skills but are of course expected to meet the language level in English required at graduate level.
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