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Publishing Studies – (M.Litt.)
University of Stirling
English Studies
| Application Deadline: | Autumn Semester 2011 - 1 April 2011; | ||
| Annual Tuition Fee: | ≈ € 4,700 - ≈ € 10,800 (non-EEA) | ||
| Location: | Stirling / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of University of Stirling
Publishing Graduate Programme Objectives
In close contact with publishing businesses and the changing needs of the industry worldwide, the teaching team aims to equip you with the qualities — intellectual and practical — that are needed for a successful working life in publishing and related organisations.
Contents
Structure and Content
The programme content includes:
* Publishing in Theory and Practice
* Commissioning and Content Creation
* Effective Writing and Editorial Skills
* Marketing, Sales and Distribution
* Publishing Business, Finance and Intellectual Property
* Production, Design and Typography
* Digital and Online Publishing
* Publishing and Society
These topics are delivered via the following compulsory and optional modules:
* Publishing Dynamics: Investigates different market sectors, introduces concepts of publishing business, finance and intellectual property, and analyses current publishing trends and issues. It also explores job roles and publishing processes, equipping students with the skills and knowledge necessary to succeed in a publishing career
* Editorial Practice and Content Creation: Examines the processes by which publishing projects (including books, magazines, journals, and digital products) are conceptualised and created, including via market research and literary agents. It explores the management of authors and intellectual property resources, and editorial workflow, including practical skills of project management and text preparation (copyediting and proofreading)
* Marketing Management and Communications: Introduces marketing theory and practical publishing examples in order to develop a range of strategies for effective promotion of publishing products, through traditional and digital media, including social networking. The module also explores the publishing supply chain and effective sales
* Publishing Project, Design and Production: Each student conceptualises a publishing project (a sample of a book, magazine, or digital publication), sources text and images and then designs and produces it. The project is accompanied by an analysis of the issues that emerge in its creation. Work is supported with IT workshops on publishing and design software (including InDesign, Photoshop, Acrobat and Dreamweaver)
* Marketing the Publishing Project: Using the skills gained in Marketing, Management and Communications, students devise a marketing plan and accompanying marketing materials for a launch strategy for their publishing project
* Skills for Publishing Management: This optional module enables students to develop management skills crucial to publishing. Areas covered include strategic, operational, risk, financial and HR management
* Publishing, Literature and Society: This optional module explores the interactions between contemporary and historical publishing and society, approaching topics including authorship, readership and the literary marketplace, censorship, wartime publishing, and publishing and diversity
* Publishing in the Workplace: This optional module enables students undertaking work placements or internships to incorporate their workplace learning through critical reflection on their placement company’s activities and processes
* Arts Research Training: Our innovative training for graduates enables students to build up a portfolio of skills that prepare them for academic and professional life. All graduate students will work with their supervisors to select what’s right for them from a menu of activities. Each student will build up a portfolio of skills every year. On a taught postgraduate degree, you may be given specific guidance on what activities you need to undertake for those qualifications
* Publishing Dissertation: This is an intensive piece of research on a topic of your choice relevant to publishing and approved by the Programme Director. Work extends over both semesters and into the summer
Delivery and Assessment
The programme is taught through a combination of lectures, seminars, small groups, IT workshops and one-on-one supervision. Varied assignments encourage practical and analytical skills, project and time management, group work and effective presentation skills in a variety of media.
Timetable
Contact the School for information on your timetable and reading lists.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Entrance Requirements
An upper second class or better single or combined Honours degree in any subject/s from a UK university or an equivalent international qualification. Applicants with other qualifications or other appropriate experience (including relevant professional experience) may be admitted on the recommendation of the Programme Director.
English Language Requirements
If English is not your first language, you must provide evidence of your proficiency such as a minimum IELTS score of 6 (minimum 5.5 in each skill), or TOEFL: Listening 21, Reading 22, Speaking 23, Writing 21.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
Accreditation
Over half of our submissions in the latest Research Assessment Exercise (RAE) were found to be ‘Internationally Excellent’ or ‘World-leading’.
Ask a Question
You can contact Professor Claire Squires to ask a question about Publishing Studies at University of Stirling.
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