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| Application Deadline: | July 2011 | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | September |
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| Languages: | English | ||
This course focuses on the nature and function of communication theory. It examines the role of theory in understanding communication events, and explores various advanced communication theories as applied to professional communication. The objectives are to expose students to the changing media landscape, as a result of the rapid development in the field of communication technology. Students will continue to understand how the new media environment affects our economical growth, political scene, and social system. Lastly, students will explore how the information superhighway has its effects on mass communication and its society.
Career Opportunities
Graduates of this course will be able to seek employment in the corporate and advertising sectors, as well as the banking industries as managers where effective communication is vital.
Year 1
Semester 1
* Mass Communication Theory
* Strategies for Professional Writing
* Public Relations in Organisation OR Advertising Management
Semester 2
* Communication Research Methods
* Intercultural Communication
* Public Relations Campaign OR Advertising Campaign Planning
Year 2
Semester 3
* Professional Communication Ethics
* Public Opinion Research OR Consumer Behavior Research
* Issue & Crisis Management OR Account Planning Management
Semester 4
* Negotiation & Conflict Management OR Advertising Creativity
* Seminar in Persuasion & Attitude Change OR Decision Making & Problem Solving OR Audience Analysis
* Project Paper
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take test* IELTS 6.0 or equivalent
* Hold a Bachelor’s Degree or equivalent (Minimum 2nd Class Lower)
* Will consider advance standing; post graduate credits from a recognised Higher Education institute or relevant work experience
International Students
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
| IELTS Band: | 6.0 |
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