International Fashion Marketing – (M.Sc.)

The MSc International Fashion Marketing is intensive and academically challenging. It is designed to equip students with the essential international business knowledge, fashion marketing expertise and personal skills demanded by businesses operating in today's increasingly competitive and global environment.

Students are expected to analyse and apply relevant academic theories, models, tools and techniques to contemporary industry situations and are encouraged to develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

It is supported by a team of staff who has worked and continues to work and research in the industry and whose experiences cover a range of areas including manufacturing, brand management, buying and merchandising, internationalisation and quality control.

Added to this, students have an opportunity to access industry experts through guest lectures, company visits and through their own research choices. Subjects studied include International Strategic Fashion Marketing; Global Marketing and Brand Management; International Fashion Buying and Logistics; Consumer Behaviour and Sustainability; E-Marketing; E-Branding and Integrated Fashion Communications.

In addition, students are expected to work closely with a company as part of their development and to undertake a large scale project may range from marketing research to product development. Careers in the fashion industry are varied and international. We have graduates working across the globe in a range of areas such as communications, PR, manufacturing, buying, merchandising and e-commerce.