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Marketing – (M.Sc.)
Glasgow Caledonian University
Glasgow School for Business and Society| Location: | Glasgow / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | January, September |
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| Languages: | English | ||
Location of Glasgow Caledonian University
This intensive and rigorous postgraduate programme is designed for recent high-calibre graduates in non-marketing disciplines who wish to develop competences in marketing as a means of broadening their career opportunities. The aim of the programme is to develop graduates to gain knowledge of business and marketing, and applicable skills required for marketing and leadership positions in industry or the public services. It incorporates the latest academic marketing thinking, theories and practice with live business projects, to ensure it is leading edge in all respects.
Marketing encompasses the various activities that predict customer needs, provide customer solutions, create customer value and build strong customer relationships. This course is exciting and innovative, including a wide range of topics such as global marketing and brand management, consumer behaviour and sustainability, communications, promotion and PR, electronic marketing, strategic marketing, the creative process and the role of technology in the development, communication and sustainability of brands.
The department of Fashion, Marketing and Retailing offers world class care and attention for our students, which is why we have an international reputation for providing the highest standard of excellence in a multi-cultural student experience. The curriculum delivers one of the best Marketing Master's around.
Graduates of the programme have developed careers in brand management, market research, sales, marketing communications and PR, direct marketing, digital marketing and media planning in organisations of various sizes in various sectors.
Companies include Coca Cola, Scottish Media Group, BT, Thomson, Holidays, Harper Collins Publishing Group and a diverse range of pharmaceutical, engineering and banking organisations. A number of graduates have used knowledge and skills gained from the programme to successfully set up their own business or to develop their existing company.
Contents
Global Marketing and Brand Management, Organisations and the Marketing Environment, Consumer Behaviour and Sustainability, Marketing Planning and Strategy. E-Branding, E-Marketing, Integrated Marketing Communications, Internship/Work placement, plus a Postgraduate Project/Dissertation.
Placements: Unlike many other marketing courses, the degree incorporates an industry placement. GCU has a wide variety of industry contacts and business partners; this network and support offers students an opportunity to gain employment in a wide and varied range of commercial and public sector organisations all over the world.
Assessment: A combination of coursework, presentations, real business project work, case study, marketing plan and final examination.
IELTS
You are normally required to take an English Proficiency Test.
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Register Now!Requirements
An ordinary degree of any discipline from a UK university or equivalent. Typically, the undergraduate degree will have no or limited Marketing content.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Accreditation
Where possible, and relevant, our programmes are accredited by industry bodies. Visit our website and view individual course listings for details.
Ask a Question
You can contact Postgraduate Admissions Team to ask a question about Marketing at Glasgow Caledonian University.
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