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International Sports Business – (MBA)

Glasgow Caledonian University

Glasgow School for Business and Society
Location: Glasgow / United Kingdom / View location on map ▾ Hide location on map ▴
Duration: 12 months Start Date: January, September
Educational Form:
  • Taught
Education Variants:
  • Parttime
  • Fulltime
Languages: English 

Location of Glasgow Caledonian University

The MBA International Sports Business provides students with an opportunity to broaden and deepen their existing areas of experience within the context of international sports business, drawing upon previous educational and work experiences.

The MBA International Sports Business will develop graduates with the capacity to understand the complex financial, strategic and political environment within which sport is produced, consumed and regulated, but will do so by blending a core executive business and management education with cutting-edge sports media, sports venue and major events bidding exposure.

Sport has value for individuals, businesses, cities, regions, nations and global entities. It has become a core component of the cultural industries and a primary vehicle for leveraging benefits to associated stakeholders such as corporate sponsors, sport federations and wider social causes.

Students will also be sensitised to the world of international sports business through the involvement in learning and teaching of senior figures from sports businesses and sports federations. This programme aims to further enhance the employability of its students by equipping them with a personal portfolio of strategic and operational competencies, attributes and skills that will enable them to become successful professional practitioners within this globalising industry.

The MBA International Sports Business programme encourages graduates to ground their new knowledge within the base of their professional experience, preferably in the sports industry.

Graduate positions include sports venue managers, sports marketing executives, sports administrators working with sports federations, sports media brand managers, sports event officers and sports consultancy.


Contents

Sport Media Strategis, Strategic Marketing and Brand Management, HR Strategy Formulation and Evaluation, Strategy Process, Sports Venue Strategies, Event Bidding, Leadership and Change, Corporate Financial Management and Accounting, E-Branding, Research Methods and/or Consultancy Project or Dissertation.

Assessment: A range of coursework assessments will be utilised, ranging from the formulation of sports media strategies, 'pitching' to external sports organisations, portfolios, case studies and traditional academic essays.

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Requirements

First degree (or equivalent) and extensive professional practice (minimum of two years) in the field. Non-standard entrants will also be considered. The University utilises a Record of Prior Learnign (and Experience) which is used to permit non-standard entry based on evidence of previous relevant experience and/or learning.

Language Proficiency

Cambridge English: Advanced (CAE): Grade C (Score: 60)

Accreditation

Where possible, and relevant, our programmes are accredited by industry bodies. Visit our website and view individual course listings for details.

Ask a Question

You can contact Postgraduate Admissions Team to ask a question about International Sports Business at Glasgow Caledonian University.

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