Marketing – (M.Sc.)

This programme is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing with particular emphasis on contemporary issues and leading-edge marketing thinking.

Programme content
The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, E-Marketing, Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.

Careers
Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students.
For this programme, you do not need previous formal education in marketing. The programme is recognised by the ESRC for research training, and also has exemptions from parts of Chartered Institute of Marketing Professional Diploma.