Marketing Communications – (M.Sc.)

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.
The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Core modules include:

* Contemporary Issues in Strategic Marketing
* Marketing Analytics
* Marketing Communications
* Advertising and Sales Promotions
* PR and Media Skills

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.
Our complement of academics and marketing practitioners offer extensive experience and expertise in areas such as brand marketing, advertising, e-marketing, retailing, international marketing, consumer behaviour, business-to-business marketing, marketing ethics, product innovation, services marketing and consultancy.

The programme is recognised by the ESRC for research training, and also has exemptions from parts of the Chartered Institute of Marketing Professional Diploma. The programme has close links with the marketing communications industry and is sponsored and supported by Wyatt International. Close links also exist with employers such as Ogilvy and Mather, Pepsico International, Cadbury and Cogent Elliott.