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Media and Communications Consulting – (M.A.)
| Application Deadline: | September 2 | ||
| Annual Tuition Fee: | ≈ € 726 | ||
| Location: | Sankt Pölten / Austria / View location on map ▾ Hide location on map ▴ | ||
| Start Date: | September | ||
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 120 | ||
| Languages: | English German | ||
Location of University of Applied Sciences St.Pölten
The study of Media and Communications Consulting at the St Pölten University of Applied Science paves the way for a career in national and international agencies. The Master course combines applied knowledge, especially
* Public relations
* Event management
* Advertising and dialogue marketing
* Media and communications planing
form the focus of the curriculum.
The Master study is rounded off by relevant areas of economics and law, by English and soft skills in English, by appropriate empirical methods and by a concentrated look at future fields of employment, technological developments and international markets. Input from experts in theory and practice guarantees a course that is scientifically suitable while being relevant to future careers.
Overview of the course
Graduation: Master of Arts in Business (MA)
Length of course: 4 semesters
Location: St Pölten UAS
Language: German (some lecture series in English)
Start of course: September 2011
Tuition fees/sem.: EUR 363.36 + ÖH contribution
Registration: 2 September 2011
Contents
In the first semester lectures on economics, law and communications will enable students to expand their knowledge of these fields. In some disciplines students
In the second and third semesters there will be further compulsory modules and an in-depth study will be offered to permit students to specialize. Four optional modules will be available, of which two must be selected
* Public relations
* Event management
* Advertising and dialogue marketing
* Media and communications planning
The individual choice of modules is independent of the focus of a previous Bachelor study. Soft skills, such as leading discussions and negotiations, moderation and media training in English, as well improving the level of English, are also taught. As a result, graduates are internationally competitive.
Among their other activities in the third semester, students will be involved in applied research within the context of research laboratories. Knowledge of research methods and procedures is essential for the Master Thesis, which will be prepared in the fourth semester.
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