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Service and Experience Design – (M.A.)
Domus Academy
Design Department
| Annual Tuition Fee: | ≈ € 18,500 - | ||
| Location: | Milan / Italy / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of Domus Academy
Due to the utmost importance of the service sector in our contemporary world economy, high customer expectations for a quality level of service standard is rapidly expanding. Thus, service companies will be looking for greater differentiation and competitiveness through innovative ideas and outstanding experiences, hence, requiring more qualified professional profiles.
Service design is a relatively recent interdisciplinary practice that emphasizes the centrality of users and the user experience into service management and innovation, promoted by a growing community of academic and professional practitioners, in Europe and abroad. Domus Academy’s distinctive approach is to consider the aesthetic of the experience along the parameters of quality and efficacy for a good service performance: such a dimension depends on sensitive and emotional aspects, linked to human nature, behavior, and cultural backgrounds.
The Master in Service and Experience Design is a unique occasion to experience the Italian design culture and its humanistic approach along with the most advanced service design methods and tools to envisage innovation for the service sector. Participants can find a wide range of career opportunities: from strategic positions within service companies (strategic marketing, brand and quality management, customer care, training departments) to service design consulting companies.
Contents
The Master program focuses on consumer services (B2C): from banks and insurance, hospitality and tourism, mobility and transportation, entertainment and culture, retail and commercial, to healthcare and public services.
The first semester of the Master program foresees introductory lessons, aimed at providing the conceptual, theoretical, and operational tools, and workshops aimed at practicing service design through the simulation of actual cases, performed with the cooperation of a service company.
Lessons will offer fundamentals on services, such as basic concepts and definitions, sectors and taxonomies, typologies and delivery modes, the historical and evolutionary phenomena; socio-economical issues affecting the service industry, such as environmental sustainability, social innovation and the experience economy; main principles and tools of service management and organizational issues, such as business planning and service operations mgmt; design culture language and approaches; service design methods and tools, such as customer journeys, touch-point maps, service interaction guidelines, and visualization tools.
Workshops will include investigations on customer experience, service innovation and service branding as well as thematic design exercises focused on specific service sectors. The activity mixes tutored studio work with lectures and critic sessions. In the second semester the students will conclude the program with an individual Master Thesis supervised by a project leader on a service design case.
Objective The aim of the Master Program is to develop professional skills for Service Design and Management, with a focus on the quality of the overall customer experience and on the design of innovative service ideas. The educational objective is to impart upon participants all the conceptual and operational tools for designing and managing service innovations, such as, customer experience assessment and improvement; design of service organizational procedures; service interface design; as well as envisioning the feasibility and implementation of new service ideas.
Audience The Master in Service and Experience Design addresses professionals and graduates in humanistic studies, social sciences and communication, business and design-related disciplines.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
The program addresses professionals and graduates in business and design-related disciplines, humanity studies, social sciences, and communication.
There is limited number of places on the course and participants will be selected on the basis of the documentation requested for admission.
Good knowledge of the English language is also required.
Application Procedures
To register to the Master in Service Design it is necessary to send the following documents:
* Completed Registration Form
* A statement of purpose
* Detailed resume
* Original certificates of the previous attended courses
* 2 Reference letters
* Passport copy
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
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