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Communication Design – (M.A.)

Nuova Accademia Di Belle Arti Milano (NABA)

Graphic Design and Communication Department
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Disciplines:
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Application Deadline: November 30
Annual Tuition Fee: ≈ € 9,000 ≈ € 12,000 (non-EEA)
Location: Milan / Italy / View location on map ▾ Hide location on map ▴
Duration: 24 months Start Date: January
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Credits (ECTS): 120
Languages: Italian 
9.174697,45.445495

Location of Nuova Accademia Di Belle Arti Milano (NABA)

The two-year Master of Arts Degree (MA) in Communication Design provides solid training in conceiving and designing integrated marketing and communication campaigns. Students will use a wide range of technical disciplines – graphic design, media design, environmental design – in an instructional approach that combines classroom theory with workshop practice, and research with experimentation.

Cross-disciplinary seminars encourage enlightening and fruitful exchanges with students enrolling in other NABA programs. Students also participate in numerous projects commissioned by companies or institutions and supervised by a team of professors and representatives from the commissioning organizations. These projects provide real-world challenges and expose students to the realities of working in collaborative multidisciplinary teams that are so prevalent in the professional environment.

The workshops help students improve their critical thinking abilities and sharpen their problem-solving skills, while utilizing the latest design tools and technologies to come up with innovation solutions in areas such as brand design, visual design, environmental design, multi-media publishing, as well as institutional communication, service/product communication and internal communication, in both B-to-B and B-to-C contexts.


Contents

The two-year MA Degree has four major areas of academic concentration:

* ANALYSIS AND CONTEXTUAL STUDY (related to consumption, business, organization)
Sociology of Consumption and Consumer Behaviour, Business Administration and Marketing, Sociology of Communication, Ethics of Communication
* DEFINITION OF MARKETING AND COMMUNICATION STRATEGIES Integrated Marketing Communication, Development of Multi-channel Communication, Brand Construction and Management, Advertising, Corporate Identity Design and Implementation, Integrated Marketing Communication, Web 2.0 Marketing and Communication, Mobile Web 2.0
* APPLICATION OF COMMUNICATION TOOLS Introduction to Graphic Design (lab), Art Direction (lab), Computer Graphics (lab), Digital Video (lab), Photographic Techniques (lab).
* COMMUNICATION PROJECTS MANAGEMENT Structure of the Communication Project, Management of Complex Projects, Business English

Requirements

The program is addressed to graduates with a design, visual communication, arts or
humanities background. Admission of students with different degree or diploma may be
taken into consideration if the applicant is motivated by a significant interest towards the program’s topics.

In order to ensure appropriate faculty/students ratio, all NABA postgraduate programs
foresee a maximum of 25 enrolled students per class.

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Accreditation

NABA is a non-state institution belonging to the Higher Artistic and Musical Education (AFAM) system, a section of the Italian University system ruled by the Italian Ministry of Education, University and Research (MIUR). The three-year Bachelor of Arts Degree Programs, the two-year Master of Arts Degree Programs and the Master Programs lead to the attainment of legally recognised degrees and to the achievement of educational credits that will allow students to continue their studies in Academies and Universities in Italy and abroad.

NABA has also made an agreement with Regione Lombardia (Lombardy’s Regional Authority) that allows qualified students to benefit from the contributions set by the Authority for the Right to University Study (DSU - Diritto allo Studio Universitario).

NABA has developed a set of programs in English specifically designed for international students. These programs include Semester Abroad Programs, Summer Programs and one-year Master Programs. The structure of the one-year Master Programs follows the indications of the Italian Ministry of Education, University and Research (MIUR) and therefore issues 60 European Credits.


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