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Marketing and Innovation – (M.Sc.)
Anglia Ruskin University, Cambridge Campus
Lord Ashcroft International Business School
| Application Deadline: | January 15 | ||
| Annual Tuition Fee: | ≈ € 8,000 - ≈ € 12,070 (non-EEA) | ||
| Location: | Cambridge / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 18 months | Start Date: | January, September |
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| Languages: | English | ||
Location of Anglia Ruskin University, Cambridge Campus
Our MA in Marketing and Innovation is a 180-credit, three-stage course of awards, comprising the postgraduate certificate, postgraduate diploma, and Masters-level awards.
You will be able to create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. You will develop practical research and analytical capabilities in the context of market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships. You will be able to review, modify and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective, and to assess critically market-sourced data and information from a variety of organisations and use this for strategic marketing decision making. There is the opportunity to examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and to develop intellectual mastery in the area of marketing management and innovation.
Additional course information
Course content maintains a good balance between theory and practical applications, covering the key functional areas encountered within international marketing. Throughout the course you will be encouraged to think critically about many different business issues and to develop marketing strategies.
Contents
Core modules: PG Cert
* Strategic Marketing Management
* Marketing Management
Core modules: PG Dip
* Marketing Design and Innovation
* Research Methods in an International Context
Core modules: MA
* Major Project
Optional modules
* Challenges of Management in Practice
* Buyer Behaviour
* Internet Marketing
* Marketing Communications
* Marketing Design and Innovation
* Marketing in the Public Sector
* Marketing Research
* Strategic Marketing Management
* Marketing Management
* Marketing in a Global Context
Assessment
Assessment strategies in our modules have been designed to enable you to demonstrate practical skills of data management and manipulation, synthesis of ideas in application, and to communicate outcomes to others in different marketing situations. Normally this is done through assignment and group presentation. There are no formal examinations in our course.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
A degree from a UK university in a related discipline. Holders of other awards, including those from non-UK universities will be considered on the equivalence of their qualifications. Appropriate membership of a relevant professional body and other such qualifications of comparable standards which are acceptable to the University. Holders of the Professional Postgraduate Diploma from The Chartered Institute of Marketing are able to join the Masters stage of our award. We welcome applications from International and EU Candidates
A degree from a UK university in a related discipline. Holders of other awards, including those from non-UK universities will be considered on the equivalence of their qualifications. Those candidates for whom English is not a first language will be expected to demonstrate a certified level of proficiency of at least IELTS 6.5 or equivalent. Appropriate membership of a relevant professional body and other such qualifications of comparable standards which are acceptable to the University. Holders of the Professional Postgraduate Diploma from The Chartered Institute of Marketing are able to join the Masters stage of our award.
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
| TOEFL Paper-based: | 600 |
| TOEFL Computer-based: | 250 |
| TOEFL Internet-based: | 100 |
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