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Service Activities Marketing & Management – (M.Sc.)
IAE Aix Graduate School of Management
MSc's Degrees
| Application Deadline: | End of May | ||
| Annual Tuition Fee: | ≈ € 4,200 - | ||
| Location: | Aix-en-Provence / France / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 120 | ||
| Languages: | English | ||
Location of IAE Aix Graduate School of Management
“Find new ways of thinking, solving problems and managing complexity in service
activities”
This programme prepares students to evolve in emerging environments that are both complex and people-oriented. The content is transversal and covers Marketing, Human Resources and Operational Management. Key competences developed are managing teams, markets and services offers. It focuses on innovation and adapts to meet the future challenges of service companies and organizations.
Programme Benefits
- Acquire functional knowledge of the specifi cities of Service Marketing and the stakes involved in managing human resources within the Services sector.
- Develop managerial competences: leading teams and personnal development.
- Implement newly acquired skills and knowledge through concrete projects: Service Project & Consulting Project.
- Open up opportunities for a future career in a variety of sectors and functions.
Programme overview
The programme is limited to 35-40 participants. It is made up of students in initial
training or executives pursuing continuing education. The origins of the participants are diverse both in their nationalities and in their academic background.
The pedagogical approach favours interactivity and considers students as real
professionals. Courses are based on real cases. The faculty dedicated to this programme is made up of specialists in services activities management, with several professors from the corporate world.
Contents
The fi rst year of the MSc’s in Management provides general courses on Management of Organisations. In the second year, students begin their specialisation - Services Activities Management.
This MSc provides genuine high-level and internationally-oriented training. Above and beyond the expertise provided by the foundation courses, the MSc offered at the IAE Aix has three essential axes:
- The students personalize their own professional objective by choosing from a comprehensive number of courses.
- The MSc truly fosters an international programme as there are international students and faculty, academic exchange opportunities and study tours.
- The MSc is a professionalized programme with in-company consulting projects and internships, and business games.
The MSc is a University degree.
Lecturers
Adjunct lecturers and professors, all our lecturers are well known experts in services activities management. All of the faculty and visiting professional instructors are also practitioners: theory and experience are assimilated.
Examples of Missions Assigned to Students
Service quality in a water-cure establishment, Transformation of an industrial firm into a service firm, Organisational and marketing control of a franchise in a service network, Service performance study of an institutional catering firm, Analysis of competition and service strategy in the tourism sector, Creation of a start-up in the sports business.
Alumni association
20 years of experience with a large network of graduates in services activities management.
Profile of positions accessible for future graduates
Graduates find positions that are very diverse in the service domain such as Director of Human Resources in a hotel chain, Director of the branch of a bank, Market manager in a marketing department, Corporate real estate advisor, Consultant in a consultancy firm, Management controller in an industrial services and products firm, Hotel director, CEO of an institutional catering fi rm, Corporate engineer in a data processing firm, or Quality manager.
Examples of companies that have hired graduates of our programmes inService Activity Management
ACCOR, Adecco, Air France, Alsthom, BNP, Cap Gemini, Crédit du Nord, EDF, France Télécom, GAN, GDF, Ineum Consulting, NRJ, ONET, OPAC, Pierre et Vacances, Rank Xerox, SFR, Société Générale, Sodexo, Véolia Environnement.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
For admittance into the fi rst year of the MSc*:
- A fi rst university degree obtained after at least 3 years of higher education (Bachelor or equivalent qualifi cation or 180 ECTS in the EU context).
For direct entry into the second year of the MSc:
- A fi rst university degree obtained after at least 4 years of higher education (Bachelor or equivalent qualifi cation or 240 ECTS),
- Professional and international experience(s) -studies or work abroad-,
- A good command of both the French and English language
Admission criteria consist of: TAGE-MAGE or GMAT; TOEFL, TOEIC or IELTS (DELF2 for non-French speakers); professional career goals, previous studies; a personal interview.
Ideal applicant
Ideal for this MSC programme is someone who has a clear professional plan in the Service sector and enjoys contact within the fi eld and working closely with teams. You need to be as comfortable with analysis and critical thinking as you are with decision-making and taking action. Additionally, you need to have the drive and motivation to lead your career toward diverse positions and varied sectors of activities.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
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