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Marketing Communications and Public Relations – (M.Sc.)
University of Chester
Chester Business School
| Location: | Chester / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 180 | ||
| Languages: | English | ||
Location of University of Chester
This programme offers a combined professional study route focusing on areas of Marketing and public relations- two of the fastest growing areas of business support.
There will be opportunities throughout the programme for students to network with Industry professionals and to gain work experience through a 'shadowing' and work placement scheme.
Key features:
* Core text books provided for each student
* Access to a ‘ professional mentoring network’ of marketing and PR professionals
* Work experience for full time students to enhance employment prospects
Contents
Programme Structure
This 3 stage taught programme comprises modules that explore elements of marketing communications and public relations theory and practice, as well as practical creative writing and campaign planning skills. The final campaign planning module will involve students working with a live client organisation. Students will produce a marketing/public relations proposal for the client organisation.
Stage 1
* Marketing Across Boundaries
* Management Research Methods
* Public Relations Management
Stage 2
* Contemporary Marketing Communications
* Strategic Marketing and PR Planning
* PR Competencies and Skills
Stage 3
* Management Research Project/Dissertation
Assessment
Assessment is by coursework comprising both individual and group assignments. The MSc degree award requires the successful completion of a dissertation.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
Minimum of lower second class honours degree, or equivalent.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| TOEFL Internet-based: | 85 |
Ask a Question
You can contact Postgraduate Admissions to ask a question about Marketing Communications and Public Relations at University of Chester.
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