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Communication and International Marketing – (M.A.)
University of Surrey
Culture, Media and Communications
| Application Deadline: | 31st August | ||
| Annual Tuition Fee: | ≈ € 5,126 - ≈ € 13,426 (non-EEA) | ||
| Location: | Guildford / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | October |
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| Languages: | English | ||
Location of University of Surrey
This programme combines the internationally recognised research and teaching strengths of the Department of English with the University´s highly reputable School of Management, accredited by AACSB International - the Association to Advance Collegiate Schools of Business.
The programme is designed to equip you with a critical understanding of communication in contemporary international marketing contexts, in order to be able to address the market needs of the international business environment. It is designed for students who have completed a degree in management studies, cultural studies, marketing, business organisation, humanities or the social sciences.
You will gain the necessary knowledge and skills to be able to seek employment in a very wide variety of multinational and/or international organisations. In particular the programme will prepare you for a career in advertising, international marketing management, media and public relations.
You will take six compulsory modules and two optional modules covering a wide range of disciplines including: communication studies, management, international business, and cultural studies. If you are continuing to Masters stage, you will also take a module in Research Methods to prepare for the dissertation element.
Some of our past students have undertaken the following careers: competitor analyst for a private company; business associate; investment manager in a Chinese government-run company responsible for seeking overseas investment.
Contents
Compulsory modules
* Introduction to Research Methods: Answering Questions with Evidence
* Interpersonal Communication
* Marketing
* International Marketing Management
* Marketing Communications
* Strategy
Optional modules
* Eating Cultures: Food, Taste and Consumption
* Global Diversity in Language and Communication
* Globalisation, Communication and Postmodernity
* Retail Services Marketing
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Entry is open to applicants with a UK First or Upper Second class honours degree or equivalent. Non-native speakers of English without a first degree in English should have at least 6.5 IELTS (with 7.0 or more in writing) or equivalent.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Accreditation
Accredited by AACSB
AACSB International offers a set of standards that are relevant and applicable to all business programmes globally and which support and encourage excellence in management education worldwide.
AACSB International accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. AACSB International accreditation is the hallmark of excellence in management education worldwide.
AACSB International accreditation assures stakeholders that business schools:
* Manage resources to achieve a vibrant and relevant mission
* Advance business and management knowledge through faculty scholarship
* Provide high-calibre teaching of quality and current curricula
* Cultivate meaningful interaction between students and a qualified faculty
* Produce graduates who have achieved specified learning goals
The University of Surrey achieved its accreditation in November 2005 after a rigorous application and assessment process, culminating in a visit from an accreditation panel.
Less than 15 per cent of the world´s business schools are accredited by the AACSB; so the School of Management was especially proud to join the elite group of less than 100 business schools in Europe holding AACSB accreditation.
Ask a Question
You can contact Dr Rosina Marquez-Reiter to ask a question about Communication and International Marketing at University of Surrey.
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