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Marketing and Sales – (M.A.)
IMC University of Applied Sciences
School of Business
| Application Deadline: | EU Citizens: May 14 2012; Non EU Citizens: April 30 2012 | ||
| Location: | Krems / Austria / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 120 | ||
| Languages: | English | ||
Location of IMC University of Applied Sciences
Graduates will be in a position to assume a wide range of senior and executive positions, with responsibilities such as developing marketing plans and strategies; managing collaboration with agencies and heads of marketing; negotiating and concluding contracts; recruiting and training sales staff; designing sales strategies and distribution networks; carrying out market research and sales planning activities; drawing up pricing strategies; budgeting and controlling.
Core Modules:
Marketing
Interdisciplinary Modules
Specialisation: Key Account Management
Specialisation: Brand Management
Research Seminar
Applied Research and Training Semester
Contents
Please consult:
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
To qualify for admission to the Master programme Marketing & Sales, you must have obtained a Bachelor or university diploma in Business Administration or a related subject, or provide proof that they have completed a degree at a recognised Institution of Higher Education in Austria or abroad. Minimum number of ECTS credits required: 180
Proof of English language skills
All applicants who are not native speakers of English, or who have not completed a Bachelor programme with at least 50% of the courses having been taught in English, are required to include one of the following certificates with their applications:
* IELTS Academic Training - minimum score: 6.0
* Cambridge Certificate - Level C1
* TOEFL iBT - minimum score 90
The IMC University of Applied Sciences Krems will only accept certificates obtained in the last two years.
The academic board is responsible for checking compliance with the entry requirements on a case-by-case basis once the prospective applicants’s complete application file has been received.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| TOEFL Internet-based: | 90 |
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