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Marketing and Business Innovation – (M.Sc.)

Application Deadline: April 1
Annual Tuition Fee: Free ≈ € 10,000 (non-EEA)
Location: Aarhus / Denmark / View location on map ▾ Hide location on map ▴
Duration: 24 months Start Date: September
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Credits (ECTS): 120
Languages: English 
10.1993512,56.1710245

Location of Aarhus University, School of Business and Social Sciences

Due to the growth in the knowledge economy during the last decades, focusing on innovation skills has become more and more important. Today, innovation is the most essential aspect of surviving the global competition and gaining market advantages.

The Master of Science (MSc) in Marketing and Business Innovation is for managers of tomorrow who wish to understand and obtain an insight into the entire organisational innovation process and how these processes are linked to key stakeholders such as customers, suppliers, knowledge institutions and public institutions. As a graduate, you will understand the dynamics of innovation and knowledge and be able to cope with the many changing tasks with which you will be faced.

Unique mentor programme

Students will be part of the mentor programme at AU Herning during their master studies. The academic world is thus anchored to the business world. The objective of the mentor

programme is to enhance the students’ personal and academic qualifications and transform theory and academic knowledge into development of new business areas in new or existing companies.

Specifically, graduates will be able to:

  • Evaluate the market potential of a new product or service
  • Assess the impact of a new innovation on the industry
  • Create and implement strategies related to innovation processes
  • Increase creativity and manage knowledge workers.

You are normally required to take an English Proficiency Test if you come from a non-English speaking country.

Most European Universities recognise the IELTS test.

More information

GRE® revised General Test

GRE Scores are accepted at business schools worldwide. Learn more and register.

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Requirements

Graduates from bachelor programmes in Business Administration or Economics are admitted to the master programme. Non-native speakers of English are required to provide evidence of their English language proficiency equivalent to a paper-based TOEFL score of 560.

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.5
Cambridge English: Advanced (CAE): Grade B (Score: 75)
TOEFL Paper-based: 560
TOEFL Internet-based: 83

Accreditation

After the Student life Section there should be a section called Accreditations , that should include the following information:

The former Aarhus School of Business, Aarhus University (ASB), is one of Europe's largest and best business schools, as is illustrated by the accreditations which ASB has earned in the past seven years. ASB has been EQUIS-accredited since 2001, and in January 2008 we were approved to initiate the AACSB accreditation process.

Proof of high quality and international focus

EQUIS and AACSB are the leading international quality systems for assessing, improving and accrediting institutions of higher education within the field of management and business administration. In order to live up to these accreditations, ASB must not only demonstrate that we are capable of high-quality performance, but also that our activities are internationally oriented. The accreditations are also proof that we have achieved a good balance between high academic quality and professional relevance through close collaboration with the national and international business communities.

These accreditations are vital for the institution to maintain and strengthen its position in an increasingly competitive sector. They are decisive for ASB's brand and for our ability to attract the right students, researchers and collaborative partners. The accreditations are renewed every three to five years, which ensures that we work on an ongoing basis to develop ourselves and to improve the quality of everything we do.

Facts about EQUIS, AACSB and AMBA accreditations

EQUIS stands for European Quality Improvement System, and accreditation is awarded by the EFMD (European Foundation of Management Development), whose members comprise leading business schools all over the world.

AACSB stands for Association to Advance Collegiate Schools of Business, and AASCSB International awards accreditation.
The accreditations are awarded to the entire institution – not just to individual programs or parts of the organization. Both accreditation systems maintain a significant focus on strategy.
AMBA stands for Association of MBAs , which is an independent international organization for MBA students, masters and employers. The AMBA accreditation is awarded to the entire institution but relates specifically to MBA programs. The purpose of AMBA is to secure high standards for MBA programs worldwide.

ACE Denmark

In August 2007, it was enacted that higher education study programs offered by the Danish University Act must be accredited by the Accreditation Institution - ACE Denmark. Accreditation is a professional assessment carried out using centrally set criteria for quality of existing and new courses. The purpose is to ensure and document quality and relevance of the higher education study programs.
According to the Danish University Act, the accreditation council is the specific unit, which makes the decisions regarding accreditation of all higher education study programs. Decisions are made on the basis of accreditation reports prepared by accreditation operators.


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