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International Retail Marketing – (M.Sc.)
University of Surrey
Management
| Annual Tuition Fee: | ≈ € 11,000 - ≈ € 17,760 (non-EEA) | ||
| Location: | Guildford / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of University of Surrey
Retailing is a highly significant economic activity on both a national and international scale. The Surrey Business School recognises this in offering an MSc designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the international business environment.
The programme also enables you to develop your knowledge of business management more generally. It reflects the demand for highly qualified managers from a rapidly internationalising retail sector in which the competitive significance of advanced retail marketing practices is increasingly acknowledged. It is highly relevant for future managers in retail and related professional services working in both developed and developing business environments.
The programme consists of six compulsory modules, two optional modules from a range of five, and a dissertation.
Contents
Compulsory Modules
* International Human Resource Management
* Retail Services Marketing
* International Retailing
* Relationship Marketing
* Retail Buying and Merchandising
* Research Methods
* Dissertation
Optional Modules
* Financial Management
* International Marketing Investigation
* Marketing Communications
* Marketing Research
* Technology-enabled Marketing
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
Applicants should usually hold a bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university. Every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme.
Candidates for whom English is not their first language will normally be required to have taken an English language test and achieved a score of either TOEFL 550 or above, IELTS 6.0 or above, or Cambridge Advanced Certificate in English Grade C or above. This test must have been taken within two years prior to the start of the programme you are applying for.
The School also assists students whose first language is not English through close cooperation with the University£s Language Centre.
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Accreditation
The University of Surrey School of Management is unique as the only business school in the world to hold simultaneous accreditation from the Association to Advance Collegiate Schools of Business (AACSB), Association of MBAs (AMBA) and the United Nations World Tourism Organization (UNWTO). MBA and Tourism students can be assured of the quality of their programme and the School as recognized by these awards.
The Association to Advance Collegiate Schools of Business (AACSB) is an international body which assesses business schools on the quality of their programmes and operational management. AACSB International accreditation represents the highest standard of achievement for business schools, worldwide.
Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review.
AACSB International accreditation is the hallmark of excellence in management education. AACSB International accreditation assures stakeholders that business schools:
* Manage resources to achieve a vibrant and relevant mission.
* Advance business and management knowledge through faculty scholarship.
* Provide high-calibre teaching of quality and current curricula.
* Cultivate meaningful interaction between students and a qualified faculty.
* Produce graduates who have achieved specified learning goals.
An AACSB accredited business school gives an assurance that it is amongst the best in the world.
The Association of MBAs (AMBA) accreditation is widely recognised as the global standard for MBA programmes. The association has acted as an advocate for MBA programmes around the world since 1967 and assesses business schools and their post-experience management programmes against rigorous criteria. These criteria include:
* The institution offering an MBA should have a clear strategy and mission, explicitly expressed and regularly updated. It will have a clear understanding of the market for its products.
* Staff should be credible in terms of their academic qualifications, their ability to teach business at postgraduate level, the quality of their research and the extent of their business contacts and consultancy activities.
* As the MBA is a post-experience, postgraduate degree, students admitted onto an accredited MBA must have a minimum of three years work experience, with the cohort averaging 5 years experience.
* The curriculum should be generalist in nature and must cover the core business skills: marketing, the economic and legal environment of a business, accounting and quantitative methods, finance, organisational theory, interpersonal skills, information technology, and the processes and practices of management.
The School of Management has a long association with the tourism industry and a worldwide reputation for excellence in tourism education. It was the first institution in the UK to receive UNWTO TedQual certification for both its undergraduate and postgraduate tourism programmes.
The UNWTO TedQual certification system contributes to the quality and efficiency of tourism education training and research. It proposes a methodology and voluntary standards with universal scope to more clearly define the quality of tourism education systems. The UNWTO TedQual certification system is a quality assurance system for tourism education, training and research. The specific aims of the UNWTO TedQual certification system are:
* Establish a quality standard for tourism education and training systems.
* Smooth the way towards greater pedagogic productivity in tourism.
Ask a Question
You can contact Dr Andrew Alexander to ask a question about International Retail Marketing at University of Surrey.
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