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Marketing Management – (M.Sc.)
University of Surrey
Management
| Annual Tuition Fee: | ≈ € 11,000 - ≈ € 17,760 (non-EEA) | ||
| Location: | Guildford / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September, October |
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| Languages: | English | ||
Location of University of Surrey
This programme is designed to provide you with the knowledge and skills required in specialist careers in a variety of marketing roles, enabling you to cope effectively with an increasingly global, dynamic marketplace.
One of the main principles of the MSc in Marketing Management is to deliver a set of concepts from theory and to relate these to ways in which companies interface with different markets. This is designed to ensure that you have a good understanding of the principles and contexts of practices in the marketing domain. The programme covers marketing ideas, plans, strategies, processes, techniques, communication, all customer-facing functions plus some core concepts from other management functions.
Marketing will also be communicated in terms of the well-defined concepts related to consumer behaviour and customers: researching who they are, what their perceptions are, what their needs for value are, and how these needs can be satisfied competitively.
We enjoy close relations with the local branch of the Chartered Institute of Marketing (CIM) and host one or two of their functions each year, which students may freely attend. You will have the opportunity to organise a student chapter of the CIM as a member of the student committee.
Contents
Compulsory Modules
* Marketing
* Entrepreneurship and Creativity
* Financial Management
* Marketing Communications
* Marketing Research
* Relationship Marketing
* Research Methods
* Dissertation
Optional Modules
* Consumer Behaviour
* E-business
* Innovation Management
* Strategy
* Technology-enabled Marketing
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Applicants should usually hold a bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university in a subject related to this MSc or, alternatively, at least one year£s relevant work experience. However, every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted.
Candidates for whom English is not their first language will normally be required to have taken an English language test and achieved a score of either TOEFL 550 or above, IELTS 6.0 or above, or Cambridge Advanced Certificate in English Grade C or above. This test must have been taken within two years prior to the start of the programme you are applying for.
The School also assists students whose first language is not English through close cooperation with the University£s Language Centre.
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Accreditation
The University of Surrey School of Management is unique as the only business school in the world to hold simultaneous accreditation from the Association to Advance Collegiate Schools of Business (AACSB), Association of MBAs (AMBA) and the United Nations World Tourism Organization (UNWTO). MBA and Tourism students can be assured of the quality of their programme and the School as recognized by these awards.
The Association to Advance Collegiate Schools of Business (AACSB) is an international body which assesses business schools on the quality of their programmes and operational management. AACSB International accreditation represents the highest standard of achievement for business schools, worldwide.
Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review.
AACSB International accreditation is the hallmark of excellence in management education. AACSB International accreditation assures stakeholders that business schools:
* Manage resources to achieve a vibrant and relevant mission.
* Advance business and management knowledge through faculty scholarship.
* Provide high-calibre teaching of quality and current curricula.
* Cultivate meaningful interaction between students and a qualified faculty.
* Produce graduates who have achieved specified learning goals.
An AACSB accredited business school gives an assurance that it is amongst the best in the world.
The Association of MBAs (AMBA) accreditation is widely recognised as the global standard for MBA programmes. The association has acted as an advocate for MBA programmes around the world since 1967 and assesses business schools and their post-experience management programmes against rigorous criteria. These criteria include:
* The institution offering an MBA should have a clear strategy and mission, explicitly expressed and regularly updated. It will have a clear understanding of the market for its products.
* Staff should be credible in terms of their academic qualifications, their ability to teach business at postgraduate level, the quality of their research and the extent of their business contacts and consultancy activities.
* As the MBA is a post-experience, postgraduate degree, students admitted onto an accredited MBA must have a minimum of three years work experience, with the cohort averaging 5 years experience.
* The curriculum should be generalist in nature and must cover the core business skills: marketing, the economic and legal environment of a business, accounting and quantitative methods, finance, organisational theory, interpersonal skills, information technology, and the processes and practices of management.
The School of Management has a long association with the tourism industry and a worldwide reputation for excellence in tourism education. It was the first institution in the UK to receive UNWTO TedQual certification for both its undergraduate and postgraduate tourism programmes.
The UNWTO TedQual certification system contributes to the quality and efficiency of tourism education training and research. It proposes a methodology and voluntary standards with universal scope to more clearly define the quality of tourism education systems. The UNWTO TedQual certification system is a quality assurance system for tourism education, training and research. The specific aims of the UNWTO TedQual certification system are:
* Establish a quality standard for tourism education and training systems.
* Smooth the way towards greater pedagogic productivity in tourism.
Ask a Question
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