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Consumer & Business Marketing – (M.Sc.)
Stockholm University
School of Business
| Application Deadline: | January 16 | ||
| Annual Tuition Fee: | Free - ≈ € 10,200 (non-EEA) | ||
| Location: | Stockholm / Sweden / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 120 | ||
| Languages: | English | ||
Location of Stockholm University
This master’s programme provides a solid background for students pursuing a career in marketing, communication, consulting and government, and for students pursuing an academic career in research and teaching. Drawing on the School’s long-standing expertise in marketing, strategic communication and consumer studies, this master’s programme integrates advanced perspectives and methods in the social sciences to address contemporary phenomena in consumer and business marketing and communication. This gives you the necessary knowledge and skills to critically analyse the forces and practices that shape and change the future of markets, organisations and communities and to address the social and political context wherein they are embedded. During the third semester you can choose to do an internship, go on an exchange semester abroad or take electives at the university.
Contents
The first two semesters will provide students with broad competence in the area of marketing. During the third semester students take elective courses within their particular fields of interest. During the fourth and final semester students will carry out an independent research project.
The first three semesters will include a series of seminars - Master Class - which aims to support an ongoing dialogue about the ideas covered by the programme. In order to communicate the scholarly level required in the examinations, the beginning of the programme focuses on scholarly approaches in marketing.
Semester 1
The first semester consists of four compulsory courses that will provide a broad knowledge of marketing. After an introductory course which provides a theoretical orientation in the subject, the next course focuses on how economical, political and technological changes affect markets and organisations and how these changes further affect the conditions of consumption, management and work. The last two courses this semester cover management and marketing communication both from a business and a consumer perspective.
Semester 2
The second semester includes three compulsory courses and one elective course. The courses focuses on understanding alterations in markets as well as management issues. The initial course deals with marketing in high-technology enterprises. Subsequently follows a course that provides understanding of the consumption society. After that students can either take a part time course that deals with the changes that increasing globalization can have on the marketing activities of companies, or a part time course that deals with the tactical
management issues that are specific to marketing operations. Parallel to this runs an obligatory course in qualitative method.
Semester 3
The third semester consists of elective courses in business administration. The courses deal with current trends and themes in marketing and relationships between business and other organisations. The courses offered may vary between semesters. It is also an option to study abroad this semester, or to take relevant courses in other subjects than business administration.
Semester 4
The master's dissertation in business administration (30 HE credits) concludes the programme. The first part of this semester introduces students to the tools of social science research methods and to core concepts in the philosophy of science.
Elective courses and study abroad
Upon application students may substitute courses in the programme for other courses in Sweden or abroad.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
A Bachelor Degree in Social Sciences or a Bachelor degree in Humanities. English B (Swedish upper secondary school course) or equivalent, or one of the following tests: IELTS: 6.5 (with no section below 5.5). TOEFL (paper based): 575 (with minimum score 4,5 in the written test). TOEFL (internet based): 90 (with minimum score 20 in the written test), University of Cambridge and Oxford: Certificate in Advanced English or Diploma of English Studies.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| TOEFL Paper-based: | 575 |
| TOEFL Internet-based: | 90 |
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