Contents

In today´s environment, management excellence is the result of more than the talented application of natural skills. To excel, managers must combine broad functional knowledge with an extensive array of analytical, conceptual and social skills.

The philosophy of the Diploma in Management is simple. Each year it provides participants with a comprehensive, practical, and critical overview of best-practice management in a broad range of business areas. Throughout the programme participants are encouraged to apply business concepts and frameworks to their own organisations, to build practical managerial skills and deliver genuine bottom-line value for their organisations.

The Diploma in Management is widely recognised for its innovative approach to learning. Throughout the year, emphasis is placed upon combining classroom teaching with a creative mix of action-learning, class discussion, case study analysis and individual and group activities.

The programme incorporates 6 core subject areas. Typical subject contents are indicated below. Each subject has a dedicated faculty member responsible for integrated content delivery.

• Business Strategy

Strategic analysis
Creating sustainable competitive advantage
Integrating strategy, leadership and change

• Business Economics

The market and prices
The Irish economy and national accounts
Policy, employment and inflation

• Organisational Behaviour

Leadership, influence, politics and power
Motivating groups and teams
Culture and change management

• Effective Marketing

Marketing philosophy and analysis
Segmentation, targeting and positioning
Branding strategy

• Financial Management

Associate Faculty
Understanding balance sheets, profit and loss
Financial strategy and breakeven analysis
Using ratio analysis

• Human Resource Management

Developing best practice HR strategy
Evaluating HR processes
Leadership and HR