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Communication Design & the Creative Economy – (M.A.)
Kingston University
Faculty of Art, Design and Architecture
| Annual Tuition Fee: | ≈ € 8,490 - ≈ € 13,650 (non-EEA) | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of Kingston University
The Cox Review of Creativity in Business (2005), commissioned by the UK government, cites design as "what links creativity and innovation, it shapes ideas to become practical and attractive propositions for users or customers".
If you are currently employed in or would like to develop a career in communication design, the Communication Design & the Creative Economy MA course is ideal. It will develop your creative skills while also giving you an overview of how to manage the industry effectively within the creative economy.
What will you study?
By the end of the course, you will be equipped with the leading-edge knowledge and practical skills needed to succeed in this area of the creative economy.
Find out if this course is right for you Whatever your current job within the creative industries and no matter how much experience you have or what size of organisation you work for, Kingston's creative industries programme is designed to suit you. We will provide you with the creative, leadership, entrepreneurship and management skills to succeed within the creative industries.
Are you a creative practitioner or manager in a creative enterprise?
Our creative industries programme has direct relevance for both perspectives and seeks to improve communication between them.
Are you just starting out in the creative industries?
If you are just starting out on your career, we will give you the opportunity to gain first-hand experience in a placement appropriate to your area of the industry.
Have you got years of experience?
If you have substantial experience, you will benefit from undertaking a personal project that will focus directly on your specialist sector and demonstrate your new skills and expertise to current or future employers.
Are you a creative entrepreneur or employed by a world-class organisation?
Whether you are in charge of your own small- or medium-sized enterprise (SME) or are working within a world-class organisation, our unique programme has a broad scope in its approach, putting enterprise and innovation into context.
Contents
In Part 1 of your course, you will study with students from across all the Creative Industries programmes. In Part 2 of your course, you will study alongside fellow students who have opted to work towards the same specialist discipline.
.module-description { display: none; }.module-title-link { display: block; } Part 1: core modules
* Design Thinking and Entrepreneurship in Practice
* Design Thinking and Entrepreneurship in Practice
This corner-stone module provides you with 'hands on' experience of life in the creative economy through working together to create, design and manage a viable creative enterprise project.
This creative project will form the context for subsequent learning throughout the course.
* Managing Creativity and Innovation
* Managing Creativity and Innovation
This module aims to develop your entrepreneurial management behaviours, encouraging an approach to learning that copes with and enjoys uncertainty, risks and complexity.
The core curriculum of this module will underpin the knowledge and skills required for The Creative Economy module.
* Leadership in the Creative Economy
* Leadership in the Creative Economy
This module encourages you to learn experientially about leadership through performance and develop conceptual understanding of creative leadership and how it differs from more traditional approaches.
Where appropriate, you will apply your learning to leadership roles in the creative project developed within The Creative Economy module.
* Contemporary Issues in the Creative Economy
* Contemporary Issues in the Creative Economy
This module offers a range of optional learning experiences to complement the three core modules above. These include areas such as:
* consultancy practice;
* cross-cultural management communication;
* creativity and consumption; and
* critical appraisal of the creative economy.
Specific learning outcomes for each student will be agreed with the course director, and may involve taught sessions, work-based learning, or a mixture of both.
Part 2: specialist modules
* Design Group Projects
* Design Group Projects
In this module you undertake an extensive investigation into a range of subjects, reflecting personal observations. The aims is to:
* develop good working relationships with staff and peer group members;
* cross-fertilise ideas through work;
* understand the importance of convincing others of the strength and validity of your concepts; and
* work collectively to extend thought processes and observations.
The module also covers:
* the development of visual languages, critical evaluation and knowledge of communication; and
* the processes of visualising ideas both static and in sequence.
* Individual Design Projects
* Individual Design Projects
During this module, you will learn how to:
* recognise and define a need for a selected audience, identifying opportunities through design to respond effectively and imaginatively;
* recognise and define opportunities or needs; and
* take a proactive role in initiating and following through a concept, developing productive relationships with individuals or groups, and establishing depth and content to the subject being reviewed.
You will also improve your oral and written presentation skills.
Part 3: personal project (choose one)
* Dissertation
* Dissertation
Your dissertation will focus on your specialist interest in advertising and will be relevant to your own career needs and aspirations.
Under the supervision of Kingston's qualified staff, it will be designed to connect you directly with current practice and will enhance your employability.
* Innovative Project
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationRequirements
We usually expect applicants to have:
- a second class degree or above in a relevant area and/or two years´ work experience in the creative industries;
- an understanding of the context of the creative economy; and
- the ability to rationalise why this course will be of value to them personally.
- International students must have an IELTS score of 6.5 or equivalent.
We also carefully consider non-standard entrants with relevant personal and work experience who can demonstrate the interest, commitment and ability required to undertake this course successfully.
Personal statement
All applicants should demonstrate their understanding of the context of the creative economy in their personal statement, plus how the course will be of value to them personally.
Portfolio
If you have previous qualifications and experience of studio practice, you may be able to undertake studio (eg visual practice-led) assignments if appropriate. The subject team will assess your suitability for this route, based on the submission of a portfolio of visual practice images with your application, as well as subsequent progress on the course.
If you do not have prior qualifications and experience of a practice-based nature in your specialist area, you will undertake an alternative form of assignment in your course (and you will not be required to submit a portfolio with your application).
If you need to submit a portfolio, please do so digitally on a CD-ROM that can be opened on a Microsoft XP operating system using Powerpoint. Images only need to be screen resolution (between 72dpi and 150dpi). Make sure that the CD-ROM is clearly labelled with your name and the course for which you have applied. Unfortunately, we are unable to return CD-ROMs.
Interviews
We normally invite applicants for this course to an interview with the course director and/or the subject leader. International students based overseas can arrange for an interview by email or telephone.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
Accreditation
Many of the courses that we run are accredited and recognised by relevant professional bodies within their respective fields. As part of our commitment to providing quality, relevant courses we seek accreditation and recognition wherever possible. In fact the Higher Education Funding Council of England awarded us a quality rating for 'Excellence in teaching'.
Kingston Business School is also one of an elite number of UK business schools with Association of MBA accreditation of our MBA courses. Plus we have received EPAS accreditation from the European Foundation for Management Development for several of our postgraduate and undergraduate business programmes; only the second UK business school to receive this accreditation.
To view a full list of our accreditations, please visit our website.
Ask a Question
You can contact Nick Wilson to ask a question about Communication Design & the Creative Economy at Kingston University.
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