Distance Learning MBA – (MBA)

Contents

Core modules

The core modules are devoted to developing general management understanding and skills. Below is a break down of the Core modules of the Distance Learning MBA and an in depth explanation.

Core modules (1-8)

• Managing People and Organisations

• Managing Processes and Products

• Information Systems Management

• Economics for Business

• Managing Finance and Accounts

• Managing Markets and Competition

• Decision-Making

• The Imperial Edge

Currently we offer specialisations in:

• Entrepreneurship

• Customer focused strategy

• Investment and risks

• Health management

• Telecommunications management

Entrepreneurship The goal of this specialisation is to introduce students to the fast-moving world of entrepreneurship. The module is practical and interactive, and aims to help students develop the entrepreneurial skills needed to launch, or invest in, the next generation of successful new ventures within the global economy. We will examine the launch of independent start-ups, the creation of new ventures within existing organisations, and the role of entrepreneurial management teams within profit and not for profit sectors. We will discuss the rise and fall, and rise again of high-growth sectors such as biotechnology, information technology and the Internet and will examine opportunities for entrepreneurs and investors in the future.

The underlying aim of the course is to unravel the "mystery" of becoming a successful entrepreneur - to reveal that there is no mystery at all. The module will provide all students with the theoretical and practical skills to launch or assess successful new ventures and will guide students through the entrepreneurial life cycle. We will outline routes to ownership from the classic "start-up" scenario to inheriting the family business and all that goes with it. We will address strategies and tactics for creating business plans, raising finance, building effective teams and launching the venture through to managing operations and making decisions in rapidly changing business environments. Finally we will look at scenarios for harvesting the rewards of successful new venture creation, and then doing it all over again, the realm of the serial entrepreneur.

Customer focused strategy CFS strategy is for any student who wants to know how to create new markets and wealth in the new economy. It applies equally to students who seek to start up their own new venture or those who are re-entering a company, the public sector or a consulting group, with a view to building and implementing a strategic action plan that will lead to transformation and opportunities for lasting competitive advantage.

In this course students will get a well researched and applied methodology for:

• Constructing a compelling idea that will sell to investors and top management

• Defining and articulating new “market spaces"

• Identifying specific opportunities for adding value to customers

• Understanding the role of E-technology to get deep connections to customers

• Choosing business partners and managing these relationships

• Getting critical mass and buy-in through a process of implementation

• Building a business case using the new economics

The overriding aim is to give students new insights, skills, and vocabulary to enable them to take a new or established corporation successfully and proactively into the future.

Investment and risks