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Marketing – (M.Sc.)
University of Glamorgan
Business School
| Annual Tuition Fee: | ≈ € 4,500 - ≈ € 13,300 (non-EEA) | ||
| Location: | Pontypridd / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | February, September |
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| Credits (ECTS): | 60 | ||
| Languages: | English | ||
Location of University of Glamorgan
If you want to develop a career in the stimulating and dynamic area of marketing, a Masters qualification is an ideal solution. This course is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative marketing solutions.
Course content is underpinned by contemporary research, focusing on how research can inform practice and strengthen professional knowledge. Modules explore why organisations adopt marketing strategies and tactics, and how these practices are likely to evolve in the current complex and rapidly changing corporate environment. You will begin by challenging the broad-based concepts and philosophies of modern marketing, before moving to the challenge of contemporary electronic research, social networking and ethical consumption issues.
You will consider the importance of consumer behaviour and the environmental challenges we face, as well as how to communicate with the consumer and multiple stakeholders. Later in your studies, you will evaluate marketing’s analytical tool kit to enhance your appreciation of why marketing is central to any organisation’s activity.
Possible Career Options
From marketing executives to brand managers, our recent graduates have attained positions within a variety of local, national and international organisations.
Work/Study Placements:
For those about to embark on a new career or for those wishing to enhance their CVs, a work placement will undoubtably improve your career prospects.
At the University of Glamorgan we encourage you to take a work placement to further improve your employability. We have a dedicated unit in Glamorgan Business School that can offer you all the support and advice you need to find a placement that is right for you.
Contents
Modules of study include:
* Management Theories and Philosophies
* Dissertation Project
* Developing the Professional
* Business Functions and Processes
* Research Methods
* Brands and Reputation Management
* New Media Communications
* Trends in Marketing
* Customer Centrality
How You Will Study
There is a varied lecture and seminar programme, case studies, visits and analyses of contemporary marketing, such as advertising campaigns. Teaching will be delivered by a team of research active academics, supported by our online learning system. You will have online access to some of the world’s top marketing journals and publications, as well as specialist guest lectures. Assessment is assignment based, so you can explore the subject in-depth and develop your critical and analytical skills. Within the dissertation you will examine a specific aspect of marketing in depth.
How does this course make me employable?
This masters course is driven from the prespective of producing graduates who have an awareness of the significant issues facing organisations and modern marketing.
The course is underpinned by systems which drive today’s market with an emphasis placed on modern communications and social networking. Providing skills and knowledge which are highly valued by the employers of today.
Through our series of guest lectures delivered by leading industry experts, students gain up to the moment insights into the challenges and practices pertinent to organisations.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
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Register Now!Requirements
A 2:2 minimum Honours degree or an equivalent qualification, or, three years’ or more related managerial or marketing experience.
If you already hold the CIM or CIPR Professional Postgraduate Diploma, you can gain significant exemptions.
English language requirement
International applicants will need a good command of English – the equivalent of an IELTS score of 6.5 or TOEFL score of 575 or more, or computer-based TOEFL 233, depending on the course you are studying.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
| TOEFL Paper-based: | 575 |
| TOEFL Computer-based: | 233 |
Ask a Question
You can contact Faculty of Business and Society to ask a question about Marketing at University of Glamorgan.
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