Marketing and Advertising – (M.Sc.)

Why choose this course?

* You will find out what marketing is (and isn't) and how it's developed as a subject.
* Our marketing programmes stress the importance of the global influence on consumer decision making, marketing communications, branding, and the satisfaction of customer requirements.
* This course is structured to get you to understand what marketing is and how it's applied in the real world, rather than getting you to just remember theories.
* In consultation with employers we've developed an exciting new module - Marketing Metrics - specifically designed to equip you with the real skills that real employers need.
* You'll develop marketing, business and leadership skills, as well as skills in critical thinking. All are designed to enhance your independent learning, reflective capabilities, aid your continuous professional development, and so succeed in your chosen career.
* You can choose to focus on a broad marketing curriculum, or instead focus on a specialisation in advertising.
* All of our marketing academics have worked in marketing in the real world, so are well able to relate theory into practice.
* Our reputation in marketing is strong - we deliver in-house professional marketing courses for major blue chip companies.
* You will be part of a vibrant postgraduate business school. Our students are from all over the world and so you'll benefit from a truly global experience, which adds an extra depth to your studies.
* You can put what you learn in to practice. You'll be involved in working on real projects for real companies.


* We've been voted one of the top universities in the UK to study marketing in the National Student Survey.


The MSc in Marketing and MSc in Marketing and Advertising provide you with a wide range of knowledge across key marketing disciplines, as well as the opportunity to focus on an area of particular interest to you in the form of your final independent study. You will practice and develop key subject area skills as well as enhance your own personal business and leadership skills. All of which will be of benefit to your future.

The programme is designed to make you comfortable with core concepts and theories practiced in safe but realistic business and marketing situations. The MSc starts with a common Postgraduate Certificate stage which is shared across both programmes, and some modules shared with the MSc Management also, so that you build a strong network of global colleagues to support, learn and make friends with. You will concentrate on the broad contextual aspects of marketing, developing your knowledge and understanding.

This is continued into the Postgraduate Diploma stage where you have an opportunity to focus on a general marketing curriculum, or instead, focus on a specialisation in advertising. Whichever route you choose the focus is on subject specific knowledge and practical skills beyond the operational and functional, through the tactical, towards a more strategic level of understanding in a wider variety of marketing environments and global contexts.

At the Masters level you will complete the taught element of your course and then progress on to the highlight of the course - your independent study. Here you have the opportunity to build on what you have learned on the course so far and focus in a particular area of interest to you. Perhaps you are interested in a career in a particular sector, or in a specific element of marketing? You'll have the opportunity to conduct an in depth investigation into your chosen sector or area - ask interesting questions, review the literature, conduct research, draw conclusions and make recommendations. This also equips you with highly sought after investigative and problem-solving skills.

You will be assessed throughout the course in a variety of ways. The focus is on developing your skills, rather than 'testing' what you can remember, so you'll be undertaking a variety of different assessment methods, each one helping you to develop your practical skills.

The marketing programmes have been developed with a range of widely respected international and local companies and organisations, and we've taken past students' views in to account. This means that you are able to deliver to what employers are looking for in their future managers. Our links with local industry also means that the concepts and theories that you are learning are practically applied to current business situations through case studies, company visits, mini projects and assignments. All of this is designed to bring your learning to life and your life to a choice of careers