Search
Did you study here?
Write a short review & help students like you! Over 1,500 students already shared their experience.
Marketing, Consumption & Society – (M.Sc.)
University of Limerick
Kemmy Business School
| Annual Tuition Fee: | ≈ € 8,250 ≈ € 12,000 (non-EEA) | ||
| Location: | Limerick / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
| ||
| Education Variants: |
| ||
| Languages: | English | ||
Location of University of Limerick
Marketing is an exciting, dramatic and powerful discipline centred on the notion of customer understanding. The Marketing industry continues to grow worldwide and represents a major source of employment in the 21st Century. To meet the needs of this industry the MSc. in Marketing, Consumption & Society is being offered by the Department of Management & Marketing in the Kemmy Business School.
The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.
Among the core objectives of the programme are:
* To provide an understanding of marketing as a business philosophy and organisational function.
* To foster a critical appreciation of the discipline's major theoretical debates.
* To develop a discerning recognition of the role marketing plays in, and responsibilities marketing has to the firm and to society as a whole.
* To identify the nature of consumer culture and to critically examine consumption decisions and behaviours.
* To nurture a judicious understanding of the issues and trends currently affecting the practice of marketing.
* To develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge.
* To provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge.
* To support the production of an independent piece of research on a subject of importance to the discipline of marketing.
* To develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration, and narrativity.
The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.
Contents
Semester 1
Marketing Theory; Consumption and Consumer Culture; Marketing and Society; Research Philosophy and Methodology in Marketing
Semester 2
Marketing Leadership; Marketing in Action; Marketing in Popular Culture; Consumer Ethnography.
Summer
Research Paper
Careers
The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
The minimum entry requirement is a 2:1 honours primary degree or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions.
The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society,
Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required. Candidates may be interviewed as part of the selection process to determine their suitability.
ENGLISH LANGUAGE REQUIREMENTS
As all international students are required to possess sufficient language skills to attend lectures and sit examinations at the University of Limerick, students should be competent to communicate through the medium of English prior to their arrival. Students must have a minimum score of 550 (paper based) or 213(computer based) 80 (internet based) in TOEFL (Test of English as a Foreign Language) or an IELTS (International English Language Testing System) score in the range of 6.5-7 and not less than 6.0 in any one component.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
| TOEFL Paper-based: | 550 |
| TOEFL Computer-based: | 213 |
| TOEFL Internet-based: | 80 |
Accreditation
Programmes at the University are accredited by the various National and international bodies. Contact individual programme directors for details.
Ask a Question
You can contact Maurice Patterson to ask a question about Marketing, Consumption & Society at University of Limerick.
Relevant Links
Contact
Contact University of Limerick
Using the form on this page, you can directly ask questions to the contactpersons at the university.
Fill out your contact information and message. The information you fill out in this form will be sent directly to the university. They will reply to you on the e-mail address you provide here.
Explain your academic background in the message; the more sophisticated your e-mail, the better the answer.
MastersPortal.eu cannot take any responsibility for the answering of contacts or for the content of their replies.
MastersPortal.eu - Finds the Masters for you!