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Marketing – (M.Sc.)
University of Leicester
Department of Business and ManagementTherefore, information might be incorrect, incomplete or outdated. We apologise for your inconvenience..
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| Annual Tuition Fee: | ≈ € 7,829 ≈ € 14,047 (non-EEA) | ||
| Location: | Leicester / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of University of Leicester
This programme aims to equip students with current and emerging theories that inform or comment upon the practices of marketing. It endeavours to provide a stimulating and intellectually demanding environment, in which students are encouraged to engage with the academic literature, case-studies, and each other, whilst reflecting on marketing issues within an international context. The course aims to prepare students for management positions in both public and private sector organisations, and to deal with the demands of complex and rapidly changing contexts.
Course modulesCore
* Foundations of Professional Knowledge and Skills
* Principles and Practices of Marketing
* Marketing Theory
* Consumer Behaviour
* Marketing Research
* Product Policy and Innovation
* Branding and Communication
* Research Methods
Option modules (two from the following - subject to availability):
* International Finance
* Business Process Re-engineering
* Public Services Management
* Business Forecasting
* Managing IT and Information Systems
* Strategic Management of Technology
* Business in the European Union
* Competitive Marketing Strategy
* Business-to-Business Marketing and Supply Chain Management
* Knowledge Management
* Employment Law
* Managing Diversity
* Cash Management
* New Venture Strategies
* Public Administration
* Benchmarking
* A Critical Enquiry into Consultancy
* Critical Perspectives on Corporations and Consumers
* Critical Approaches to HRM
* Alternative Economies
* The Future of Work
* Marketing of Services
* Fixing Futures: Trading and Other Narratives
* Public Finance
* Accounting Representations: Public and Private Sector
* Consumption, Society and Culture
* Shakespeare and Management
Contents
Teaching and assessment methodsA mixture of teaching methods is used, including lectures, group work, case study analysis, guided reading, web board interaction and video-conferencing. Student performance is assessed through both assignments and examinations.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
Entry Requirements
A good second class honours degree from a British university or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.
English Language Requirements
Applicants whose first language is not English, and who have not lived in a country where the first language is English for at least three years immediately before the start of their course, need to satisfy the University´s English language requirement.
* From students who take IELTS (the British Council´s International English Language Testing System), we look for an overall score of 6.0 or above for courses in Chemistry, Computer Science, Engineering, Geography, Geology, Mathematics and Physics and Astronomy, and 6.5 or above for all other courses.
* From students who take TOEFL (Test of English as a Foreign Language), we look for 575/233/90* or above for courses in Chemistry, Computer Science, Engineering, Geography, Geology, Mathematics and Physics and Astronomy, and 600/250/100* for all other courses. (*Scores for paper-based/computer-based/internet-based versions of TOEFL)
As well as the internationally-known IELTS and TOEFL tests, the University also accepts many other English language qualifications.
The English Language Programme for International Students
If you do not yet meet our English requirements we can help you to improve your English to the necessary standard. The University´s English Language Teaching Unit (ELTU) offers a range of courses to help campus-based students with the English you need for your studies.
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
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