Marketing – (M.Sc.)

The MSc in Marketing is designed for students with some academic background in Marketing and Management Studies who want to enrich and extend their existing knowledge.

This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.In addition, with appropriate work experience you will be eligible to join The Chartered Institute of Marketing with associate or member status and signatory letters ACIM or MCIM.

The MSc in Marketing allows students to acquire a level of marketing knowledge that can either stimulate a career in marketing or equip them for further academic study (for PhD). The Marketing Division has a growing reputation for international research excellence and quality teaching (as indicated by the 2008 FT rankings, where the School rates among the top ten 'best in marketing.'). The programme aims at depth over breadth and includes a significant tutorial element. The modules in the first semester are designed to provide the foundation for critical in-depth examination of marketing principles and research methods; in the second semester the emphasis is on practice. After this students undertake a dissertation. Particular areas of expertise of marketing staff for dissertation supervision include consumption and consumer behaviour, services marketing, international marketing, not for profit marketing, relationship marketing, and marketing strategy, among others.

Career Progression

MSc Marketing graduates have entered career areas such as Account Management, Business Development, Communication Planning, Corporate Marketing, Management Consultancy, Media Marketing, Public Relations and Sales Management. Some graduates have also gone into self employment.