Online Communication – (M.A.)

This course is for people who want to study the complex and growing world of electronic communication (e-communication) as a social and organisational phenomenon and as applied communication.

You look at e-communication in professional contexts, considering social and organisational aspects in some modules, and design and developmental aspects in others, with choices enabling you to emphasise one aspect over the others. You learn how to become users and builders of e-communication systems which fit with particular social, business and user needs.

The course allows you to combine theory and practice. Your research into the complexities of e-communication develops your ability to put your learning into practice. You gain an understanding of how e-communications work and evolve, and what makes effective communication through electronic means. In this way you develop a fresh approach to online editorial strategy and content.

Attendance is by distance learning only, with some optional face-to-face workshops held at the University.

E-communication is of increasing importance to managers and communication professionals aiming to communicate effectively inside and outside their organisations, and to organisations wishing to make effective use of the information they manage.

Business professionals benefit from this course, especially those with responsibility for web communications, content design, e-communication systems, marketing, communications strategy or communications processes and products in their business.