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International Marketing Management – (M.Sc.)
University of the West of Scotland
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| Annual Tuition Fee: | ≈ € 12,600 - | ||
| Location: | Hamilton / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of University of the West of Scotland
International marketing is an increasingly important area of business as companies strive to grow globally.
The programme has been designed to provide graduates of any discipline with a rigorous education in general management skills and in the many complex issues associated with marketing in an international ontext.
The MSc will add value to students’ first degrees by developing an integrated and critical awareness of International Marketing and aims to:
* develop your skills within the discipline of International Marketing within organisations, and the various external factors which influence their operation.
* examine the implication and application of contemporary thinking on global marketing management.
* prepare you for a career in international marketing by developing skills at a professional level, or as a preparation for research or further study in the area
* develop your ability to apply knowledge and understanding of international and global marketing to complex issues, both systematically and creatively, to improve marketing practices
* enhance lifelong learning skills and personal development in order for you to work with self-direction and originality and to contribute to business and society at large
Contents
Modules include:
* Business Management in an International Context
* Managing Financial and Information Resources
* International and Global Marketing
* Strategic Management in an International Context
* Marketing, Innovation, Creativity and Entrepreneurship
* Research Methods
* Business to Business Marketing
The MSc Dissertation allows students to devise and complete a detailed piece of research in an international marketing management topic of their own choice gaining further skills and knowledge that is invaluable for future career enhancement
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
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Register Now!Requirements
Entry to the MSc is open to those possessing an Honours degree (minimum lower second) or equivalent. Students possessing an ordinary degree (with mark average of 50%) may enrol on the Postgraduate Diploma, transferring to the MSc programme on successful completion.
It is essential that you have a good command of written and spoken English if you wish to excel in your studies. As a rough guide, a TOEFL score of 550 or above or an IELTS score of 6 or above (5 in each component) are acceptable as evidence of proficiency in English.
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Ask a Question
You can contact Geoff Whittam to ask a question about International Marketing Management at University of the West of Scotland.
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