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International Marketing – (M.Sc.)

Sheffield Hallam University

Sheffield Business School
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Disciplines:
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Annual Tuition Fee: ≈ € 4,928 - ≈ € 10,789 (non-EEA)
Location: Sheffield / United Kingdom / View location on map ▾ Hide location on map ▴
Duration: 12 months Start Date: January, September
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Languages: English 
-1.448479,53.410146

Location of Sheffield Hallam University

This course is for those who want to develop or enter a career in marketing, particularly in international organisations. To be successful in dynamic markets, you need the skills, knowledge and attitudes to ensure you manage effectively.

During the course you develop an appreciation of the main international marketing management skills needed for the twenty first century.

These include

* practical problem solving skills that companies use in international markets
* the ability to tackle real company projects in international market research
* management research skills to identify and understand customers and competitors
* cross cultural understanding to become an effective international manager
* a working knowledge of important software tools for management decision making
* confidence in your ability to a professional and a manager

As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.

This course is recognised by the Chartered Institute of Marketing chartered marketer status. It provides an ideal base from which to develop your career in international marketing, allowing you to be employed in any industry


Contents

Postgraduate certificate * marketing management and planning
* understanding customers and competitors
* managing marketing relationships
* managing marketing resources

Postgraduate diploma * international marketing consultancy project
* competitive marketing strategies for global markets
* entrepreneurial marketing and innovation
* the reflective marketing practitioner

MSc * dissertation

IELTS

You are normally required to take an English Proficiency Test.

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Requirements

Normally you need one of the following

* a degree in a business-related subject
* equivalent professional qualifications

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation.

If English is not your first language you must have attained a TOEFL score of 570 or an IELTS score of at least 6. Or you must show that your first degree was taught and assessed in English

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.0
Cambridge English: Advanced (CAE): Grade B (Score: 75)
TOEFL Paper-based: 570

Accreditation

This course reflects the professional requirements of the Chartered Institute of Marketing.


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