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| Annual Tuition Fee: | ≈ € 6,145 - ≈ € 11,280 (non-EEA) | ||
| Location: | Edinburgh / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
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| Languages: | English | ||
Location of Edinburgh Napier University
Our international marketing courses offer you the rare opportunity to study in two of the most beautiful cities in the world; Edinburgh and Nice. You'll study for one trimester here at Edinburgh Napier University and your second trimester at the IPAG Business School in the centre of Nice. This gives you the excellent opportunity to live, study and socialise in two different cultures with equally prestigious institutions.
International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning the basic principles of marketing, you'll develop an appreciation of its practice in a truly global environment. You'll learn alongside other international students and be taught entirely in English, so you don't need to speak French to apply.
Your third trimester can be based in either Edinburgh or Nice and there may also be further opportunities to gain work experience in Nice as IPAG offer internships after the completion of their modules; or you can complete the entire programme in Edinburgh.
Skills
In this course, you'll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication, and the ability to develop marketing plans. You'll also gain transferable skills, such as formulating policy and project management, research, time management and presentation methods.
Career Prospects
As Edinburgh's top university for Graduate Employability (HESA 2010) and one of the top in the UK for Graduate Prospects (The Independent and The Times University Guides for 2009), we can offer you a valuable head-start in your chosen career.
This course will give you excellent career prospects in a number of marketing careers including at management level. The experience of studying marketing abroad and in a global context can open up many more marketing career options up to you around the world.
Contents
The course is studied full-time over three trimesters. You will learn by a variety of teaching methods including lectures, tutorials, and through independent study.
Trimester 1
Principles & Practices of Marketing, Intercultural Business Communication, Consumer Behaviour
Trimester 2
Strategic Brand Management, Global Marketing, Research Methods plus one optional marketing module.
Trimester 3
Dissertation
Professional accreditation
Please ensure that if you are seeking a course which leads to accreditation with a professional body you have checked what the requirements are or have contacted us for specific advice. We cannot accept any responsibility if the course you select does not subsequently meet your requirements.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationRequirements
- An honours degree in any discipline. Exceptionally, a lower level of qualification with appropriate life and work experience or other qualifications will be considered on an individual basis.
- Overseas students whose main language is not English will be expected to achieve a British Council International English Language Testing System (IELTS) score of 6.0 or equivalent as University English Language Qualifications.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Ask a Question
You can contact Kathy Mouat to ask a question about International Marketing at Edinburgh Napier University.
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