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| Annual Tuition Fee: | ≈ € 6,145 - ≈ € 11,280 (non-EEA) | ||
| Location: | Edinburgh / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Edinburgh Napier University
A career in marketing can take you into almost any sector of business, and into workplaces all over the world. With an understanding of consumer behaviour and effective communication techniques, you'll be able to help guide businesses towards commercial success.
This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios. It's an effective combination of teaching styles, and one that has resulted in increased employment opportunities for many of our previous students.
You'll also benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers and industry accreditation.
Skills
Marketing requires a wide range of skills. You'll learn to think analytically, and critically examine the issues confronting the global business environment. Academic quantitative and qualitative research skills and presentation techniques will be developed. You will also understand how to develop brands in the global marketplace.
Career Prospects
As Edinburgh's top university for Graduate Employability (HESA 2010) and one of the top in the UK for Graduate Prospects (The Independent and The Times University Guides for 2009), we can offer you a valuable head-start in your chosen career.
The scope of marketing employment opportunities is extremely wide. Most businesses recognise the need for a marketing function, and positions constantly arise in a variety of areas worldwide, as diverse as finance, law, health, charities, tourism and government. Your qualification could lead to a marketing role in:
* advertising
* brand management
* information technology
* market research.
Contents
Based over one year, the course will involve lectures, tutorials and independent study.
Trimester 1
Principles and Practices of Marketing, Marketing Communications, Consumer Behaviour
Trimester 2
Strategic Brand Management, Global Marketing, choice of: Direct and Digital Marketing, Market Analysis and Forecasting, International Festival & Events Management, Advertising as Cultural Discourse; Managing Cross-cultural Diversity in Organisations; or New Venture Planning.
Trimester 3
Research Methods, Dissertation
Professional accreditation
Please ensure that if you are seeking a course which leads to accreditation with a professional body you have checked what the requirements are or have contacted us for specific advice. We cannot accept any responsibility if the course you select does not subsequently meet your requirements.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Entry Qualifications FT:
Prospective applicants should possess a Degree (normally at Honours level) or appropriate professional qualification.
Entry Qualifications PT:
CIM Postgraduate Diploma in Marketing or Honours degree.
If English is not your first language, you´ll need to provide evidence that you can read, write, speak and understand English satisfactorily. For most courses, in additional to satisfying the standard entry requirements, we normally require international students (check) to demonstrate their English ability through an English language test, usually IELTS (International English Language Testing System), or TOEFL (Test of English as a Foreign Language).Courses require an IELTS score of 6.0, which is equivalent to ToEFL 550 (paper-based), 213 (computer-based) or 79-80 (internet-based).
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
| TOEFL Paper-based: | 550 |
| TOEFL Computer-based: | 213 |
| TOEFL Internet-based: | 79 |
Ask a Question
You can contact Kathy Mouat to ask a question about Marketing at Edinburgh Napier University.
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