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| Annual Tuition Fee: | ≈ € 6,142 - ≈ € 11,280 (non-EEA) | ||
| Location: | Edinburgh / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
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| Education Variants: |
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| Languages: | English | ||
Location of Edinburgh Napier University
With its high profile history and attractions, and world-famous festival, Edinburgh is a mecca for travellers and tourists from all over the world. Tourism-based businesses flourish here, many of them with international connections - which is why there's no better place to study tourism marketing.
With the number of tourist ventures and operations in and near the city, you'll have plenty of options for part-time work and employment after graduation.
Similar in content to the MSc in International Tourism Management, this advanced degree will equip you with the knowledge you need to successfully operate an international tourism business from a marketing perspective.
Skills
In this course, you'll develop organisational and business skills that focus on the marketing aspects and implications of tourism. Through lectures, guest speakers and case studies, you'll develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences. You'll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.
Career Prospects
As Edinburgh's top university for Graduate Employability (HESA 2010) and one of the top in the UK for Graduate Prospects (The Independent and The Times University Guides for 2009), we can offer you a valuable head-start in your chosen career.
As a tourism graduate from Edinburgh, you'll be extremely popular within the industry, whether your career aspirations are local or international. You'll find yourself in demand for a variety of senior management roles in various sectors and organisations, including:
* destination development
* visitor services management
* operations management
* tour operators
* airlines
* public sector organisations
* retail
* hospitality.
Contents
The course is studied full-time over three semesters. You will learn by a variety of teaching methods including lectures, tutorials, and through independent study.
Trimester 1
Tourism Concepts and Issues, Managing Heritage Tourism, Tourism Marketing, Research Methods
Trimester 2
Global Marketing, Research Methods, Industry Project, Option
Trimester 3
Dissertation
On successful completion of this programme, you are eligible to apply for the Associate (AIH) Grade of membership at the Institute of Hospitality, and following an assessment, you may also meet the requirements for the Member (MIH) Grade.
Professional accreditation
Please ensure that if you are seeking a course which leads to accreditation with a professional body you have checked what the requirements are or have contacted us for specific advice. We cannot accept any responsibility if the course you select does not subsequently meet your requirements.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Entry Qualifications
An honours degree in any discipline. Exceptionally, a lower level of qualification with approriate life and work experience or other qualifications will be considered on an individual basis.
Overseas students whose main language is not English will be expected to achieve a British Council International English Language Testing System (IELTS) score of 6.0 or equivalent as University English Language Qualifications.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Ask a Question
You can contact Kathy Mouat to ask a question about Tourism Marketing at Edinburgh Napier University.
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