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Creative Advertising – (M.A.)
Edinburgh Napier University
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| Annual Tuition Fee: | ≈ € 4,252 - ≈ € 10,852 (non-EEA) | ||
| Location: | Edinburgh / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Edinburgh Napier University
The dynamic and challenging world of advertising is fuelled by bright minds and creative thinkers.
This Masters course - the first and currently only one of its kind in Scotland - is designed to stretch your persuasive skills in visual and verbal communication. You will be working to real agency briefs, meeting key industry figures and creating advertising from day one.
This is a hands-on intensive course, designed in close collaboration with the Scottish Institute of Practitioners in Advertising. There are masterclasses by senior advertising professionals and a two week work placement to give you valuable experience of agency life.
You will develop your creative skills and judgement, explore the theories behind advertising and make contacts that can help you break into this highly creative, exciting industry.
Skills
With its creative focus, the course gives you the chance to develop your conceptual skills while learning the best way to present your ideas.
You'll work both individually and in art director/copywriter partnerships to create advertising across a wide range of media - including TV, radio, viral, digital, print, posters and ambient.
Your critical evaluation skills will also be developed as you explore the theories behind successful campaigns.
Career Prospects
As Edinburgh's top university for Graduate Employability (HESA 2010) and one of the top in the UK for Graduate Prospects (The Independent and The Times University Guides for 2009), we can offer you a valuable head-start in your chosen career.
Competition is fierce in the advertising industry. While a qualification is no guarantee of employment, this Masters course can open doors to a career in the business.
Creative directors in Scotland and other senior industry professionals take a keen interest in the course, and are always on the look-out for new talent. Your agency placement is your chance to shine. Your employer will see your creative skills in action and this can lead to a permanent job, or, at the very least, many more creative ideas for your portfolio.
Past students have found work in the industry in the areas of:
* copywriting
* art-direction
* account service
* media buying.
Contents
This course is studied full-time over one year. You will learn by a variety of teaching methods including lectures, tutorials, masterclasses, and through independent study.
Trimester 1
Theory and Contexts of Advertising Communication, Creative Toolkit, Writing and Visualising Advertisements
Trimester 2
Campaign Creation, Assessing and Presenting your Work in Advertising, Advertising Agency Placement
Trimester 3
Dissertation
For detailed information on individual modules, visit the Module Description page
Professional accreditation
Please ensure that if you are seeking a course which leads to accreditation with a professional body you have checked what the requirements are or have contacted us for specific advice. We cannot accept any responsibility if the course you select does not subsequently meet your requirements.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationRequirements
An Honours degree, in any subject or demonstrable significant industrial experience. Candidates will be invited for an interview and aptitude test covering a range of advertising issues.
English language requirements: IELTS level 7.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 7.0 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Ask a Question
You can contact Robert Brown to ask a question about Creative Advertising at Edinburgh Napier University.
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