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| Application Deadline: | as early as possible | ||
| Annual Tuition Fee: | ≈ € 10,147 - ≈ € 13,339 (non-EEA) | ||
| Location: | Oxford / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of Oxford Brookes University
his cutting-edge MSc in eMarketing gives graduates and professionals the competitive advantage in the modern business world.
This programme is for anyone looking to position themselves for enhanced career opportunities in marketing, including positions such as online marketing manager, database marketing manager, e-marketing manager, internet channel manager and electronic media product manager.
It will expose you to the latest thinking in this fast developing field and will make you stand out from the crowd in today´s competitive environment. It is a one-year, taught full-time programme, or a two-year, taught part-time programme, for graduates with a first degree in a subject with a marketing, business or information component.
You will explore, through seminars, workshops and interactive learning, the principles of eBusiness and the impact of web-based and digital technologies. You will develop the knowledge and skills to be able to efficiently manage areas such as customer relationship management, interactive marketing communications, the development and running of a web-based business, search engine marketing and web analytics. This programme is taught by a team comprising of members of both the Business School and the School of Technology.
Teaching, learning and assessment
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises, learning packages and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured syndicate work and group assignments.
Teaching staff are primarily those academics from within the Business School with research and/or in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.
Contents
In semester one you will study the following compulsory modules:
* Principles and Practice of eBusiness,
* Electronic Customer Relationship Management,
* and Web Applications Development.
In semester 2 you will study,
* Digital Marketing Communications Strategy,
* Marketing eFutures and Building a Web-Based Business.
As part of your course you will be helped to determine your own development goals in Personal Development and Leadership and will also undertake a Research Methods Module that will prepare you for your MSc Dissertation or Business Project.
Quality
Our reputation is supported by membership of and programme accreditations received from the Association of MBAs, the Association of Business Schools, professional associations such as the Chartered Institute of Personnel and Development, and the European Foundation for Management Development. We are, therefore, widely regarded as one of the best within our peer group.
Our programmes benefit from rigorous quality assurance procedures and regularly receive excellent feedback from external examiners, employers, students and professional bodies. In 2005 Business and Management achieved `Broad Confidence´, the best possible result, in the discipline audit trail as part of the Quality Assurance Agency Institutional Audit and in 2006 was awarded Centre for Excellence in Teaching and Learning status by the Higher Education Funding Council for England and Wales.
Many students who graduate from our programmes go on to achieve high status in the industry of their choice.
Credits and modules
Oxford Brookes operates the European Credit Transfer System (ECTS). All postgraduate single modules are equivalent to 10 ECTS credits, double modules to 20 ECTS credits, and treble modules to 30 ECTS credits. A full master's course will carry 90 ECTS credits.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Applicants should have a second class UK honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification in business, information technology or marketing, with a minimum second class UK honours or equivalent.
Proof of English language competence is required if your first language is not English. For example:
* IELTS minimum level 6.5 overall with at least 6.5 in the reading and writing components
* TOEFL score of 575 or above (paper-based), or 233 or above (computer-based), or 90 or above (internet-based), plus 4.5 in TWE.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
| TOEFL Paper-based: | 575 |
| TOEFL Computer-based: | 233 |
| TOEFL Internet-based: | 90 |
Ask a Question
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