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International Hospitality and Tourism Management – (M.Sc.)
Oxford Brookes University
The Oxford School of Hospitality Management
| Application Deadline: | as early as possible | ||
| Annual Tuition Fee: | ≈ € 9,121 - ≈ € 14,052 (non-EEA) | ||
| Location: | Oxford / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | January, September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of Oxford Brookes University
This EPAS-accredited generalist MSc programme is suited to graduates without a business or hotel/tourism bachelor’s degree, and applicants do not need any relevant work experience. The programme provides a broad introduction to the hospitality and tourism industry for graduates aiming for a management career in this exciting, global, people-orientated career.
You learn the key concepts which drive hospitality operations management, the multiple contexts of the tourism and hospitality industry, the psychology of tourist behaviour and how to create a marketing plan for a tourism/hospitality concept. There is a choice of electives, including an Intercultural Skills and an Internet Strategies module, and the opportunity to study a specific hospitality/tourism topic in depth in the Contemporary Issues and Dissertation modules.
The Oxford Brookes innovative learning experience includes site visits, multicultural group work, buzz presentations, live case studies and an international visiting speaker programme.
Why Brookes?
Key features of this master's programme include:
* personal self-development in a variety of different perspectives
* excellent learning and teaching from academics who are specialists in their field
* ability to customise assignments to suit student’s own interests
* genuinely multicultural learning environment in one of the world’s great student cities
* a stimulating international visiting speaker programme including industry experts
* dedicated hospitality and tourism careers office, which arranges for the leading hotel brands to visit the campus to recruit students, and provides students with support in obtaining jobs and placements.
Contents
Course length
Full-time: MSc: 12 months or 24 months in sandwich mode
Part-time: MSc: 24 months for UK and EU students (teaching normally structured to provide one day or two half days each week in the semester)
The following compulsory modules enable you to develop a deep understanding of the complexity of the international hospitality, travel and tourism environment:
Hospitality Operations Management - introduces you to the complexity of hospitality operations within an international context. Drawing on relevant operations management principles, you will acquire an understanding of financial, human resource and marketing management knowledge at the unit level, which underpins the successful management of accommodation, food and beverage operations. There will be site visits to local hospitality businesses to familiarise you with practical examples from industry, and a computer-based hotel business simulation assignment.
Tourism and Hospitality Synthesis - offers you an introduction and overview of the context, frameworks, concepts, theories and issues in the contemporary tourism and hospitality industries. The module provides you with the basis to systematically and incisively analyse and evaluate complex tourism and hospitality situations.
Tourist Consumer Behaviour - investigates the theoretical frameworks derived primarily from the marketing discipline, which underpins patterns of consumer demand and usage. It incorporates models and concepts drawn from mainstream marketing, tourism marketing, and the social sciences, forming a comprehensive understanding of tourist consumer demand. While the theoretical contribution is generic and applicable to any tourism specific situation, an appreciation of the current global trends in tourist consumer behaviour is developed. The main focus of the module is the tourist decision-making process, but the inseparable nature of the product as an extended experience necessitates consideration of on-site consumption and post-experience behaviour. There will be site visits to local tourism organisations to familiarise students with practical examples from the industry.
Marketing Management for Travel and Tourism - builds on the understanding of tourist demand developed in Tourist Consumer Behaviour, and examines the marketing management response. For travel and tourism, effective and creative marketing based on sound analysis is important at both the strategic and tactical level, and is relevant to the complete range of tourism sectors and categories. Students will work with the different elements of marketing including the marketing plan, and apply these ideas to different examples from the tourism industry. In raising students' critical appreciation of the complexities of marketing management in travel and tourism, key trends and issues will be explored, including the incorporation of sustainability into marketing management thinking. The module will draw on internal and external expertise in tourism marketing from academia and industry.
Contemporary Issues in International Hospitality and Tourism Management - provides you with the opportunity to develop a research specialism in climate change, entrepreneurship, environmental issues, finance, human resources, marketing, or the internet as applied to the international hospitality and tourism sector, or you can choose another contemporary topic from a wide range of options. In this module you will research a contemporary subject area, critically analyse the literature and theory, and write an article suitable for publication in an academic journal. In undertaking this module you will work on your own with the support of an expert tutor.
You can choose one elective from a choice of hospitality, tourism or business modules including Destination and Event Development, Interactive Skills in a Cross-Cultural Context, and Internet Strategies for Tourism Distribution. Other electives may also be available.
Research Methods - provides you with an introduction to research methods so that you are aware of the approaches, methodologies and resources available for your dissertation. You will design a research project which ensures that you generate the information required to write the dissertation.
The Dissertation - develops your ability to critically review literature, to identify the gaps in knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation, presentation and writing. The 20,000 word dissertation provides you with the opportunity to investigate a topic in depth from multiple perspectives, working independently and supervised by a specialist tutor. You choose the hospitality or tourism management topic which you wish to study - this can be the same topic as in your Contemporary Issues module or a different subject area.
The sandwich mode comprises one year of full-time MSc taught study and one year of full-time supervised work experience. You have two options:
* You can join the programme in January and take the Professional Practice module. This provides up to 26 weeks of supervised work experience at an operative level in Oxford before starting the MSc taught component in September. You would then complete your year's work experience by taking the Professional Development module after finishing the taught part of the programme.
* OR - you can take all of your work experience after studying the MSc taught component. The sandwich mode of study provides paid, supervised work experience to support your academic studies with a suitable international hospitality and tourism employer, and you carry out an assessed project for the company.
* There may be opportunities for placements in international hotel and tourism companies.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Normally a minimum of a good second-class honours degree or equivalent. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Although useful, prior work experience in the hospitality and tourism industry is not an entry requirement for this course. Applicants who have limited work experience in the hotel and tourism industry can join the sandwich mode and undertake the Professional Practice module, which starts in January each year.
English language requirements
* IELTS minimum level 6.5 overall with at least 6.0 in the reading and writing components and 6.0 in speaking and understanding
* TOEFL score of 90 or above (internet-based), plus 4.5 in TWE.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
| TOEFL Paper-based: | 575 |
| TOEFL Computer-based: | 233 |
| TOEFL Internet-based: | 90 |
Accreditation
Accredited by the European Foundation for Management Development Accreditation System (EPAS).
This EPAS accredited generalist MSc programme is suited to graduates without a business or hotel/tourism bachelor ´s degree, and students do not need any relevant work experience.
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