Professional MBA Entrepreneurship & Innovation – (MBA)

Conducting business in an entrepreneurial way and having the capacity for innovation are the most important competitive factors in many sectors. Today, the existing economic structures are altered through innovation. Companies failing to rise to this challenge disappear from the market place. The ability to seize entrepreneurial opportunities will become a key qualification for executives and managers. The specialization in Entrepreneurship & Innovation communicates the appropriate skills and techniques teaching entrepreneurial thinking and acting. It is particularly at the interface between economics and technology that there lies a great deal of unexplored potential.

The Vienna University of Economics and Business Administration and the Vienna University of Technology offer jointly a Professional MBA program of the highest international standard. This program builds a special potential for success by combining technological excellence and managerial performance competence.

The Professional MBA Entrepreneurship & Innovation is primarily targeted towards those individuals who operate at the interface between technology and economy, or who wish to do so in the future:

* Employees of companies or self-employed individuals who have positioned themselves as innovation leaders, or who wish to do so
* Engineers, scientists and employees working in
the fields of product marketing and product controlling with leadership experience
* Employees who have made the first steps in their career
and want to be prepared to take over an interdisciplinary, innovation-oriented management function
* Potential founders with technological background

Focus

* Sources of innovation
* Innovation strategies
* The marketing of innovation
* Innovation organization
* Financing and controlling of innovation
* Entrepreneurial leadership

International Faculty

Faculty consists of international faculty as well as of top executives. World-renowned professors and professionals - each an expert in his or her field - provide latest scientifically based knowledge as well as in-depth views of state-of-the-art applications of management models.

Didactic Design

The didactic design, consisting of pre-, core- and post-module work, ensures an efficient learning transfer while participants follow their professional career. Various pedagogical approaches such as case studies, presentations, group work, etc. are being used.