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Professional MBA Marketing & Sales – (MBA)
WU (Vienna University of Economics and Business)
WU Executive Academy
| Application Deadline: | June 30 | ||
| Annual Tuition Fee: | ≈ € 27,500 - | ||
| Location: | Vienna / Austria / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 18 months | Start Date: | October |
| Education Variants: |
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| Languages: | English | ||
Location of WU (Vienna University of Economics and Business)
Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. The interaction between top-faculty, industry experts and participants, with their unique professional backgrounds, provides the ideal basis for learning at all levels and enhancement of leadership skills.
Focus
* Managing your Brands and Communication
* Managing your Marketing Financials
* Managing your Customer Relations
* Managing your Channels
* Managing your Personal Selling Performance
* Marketing & Sales Lab
Duration
The Professional MBA Program Marketing & Sales starts with a Business Core. This general part provides in-depth view of state of the art applications of business fundamentals and management models. The specialization represents the emphasis of the program and incorporates pragmatic approaches in marketing and sales substantiated through a sound theoretical basis. It is taught by top academic and industry experts. Content and didactic design meet the highest international quality standards.
International Faculty
Faculty consists of international faculty as well as of top executives. World-renowned professors and professionals - each an expert in his or her field - provide latest scientifically based knowledge as well as in-depth views of state-of-the-art applications of management models.
Didactic Design
The didactic design, consisting of pre-, core- and post-module work, ensures an efficient learning transfer while participants follow their professional career. Various pedagogical approaches such as case studies, presentations, group work, etc. are being used.
Contents
Structure
In the course of the part-time Professional MBA with specialization options, participants gain profound insights into core business subjects and a specific field or industry.
During the program, participants master the “Business Core” focusing on core business and management knowledge, techniques and leadership, while ensuring a maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.
All specializations have been designed with the demands of current business practice in mind. Moreover, they aim to prepare participants for future changes arising from increasing environmental uncertainty and globalization. To this end, curricula have been developed by academics faculty in close cooperation with specialists and top executives from industry.
Curriculum
Business Core
* Managing People
* Managing Organizations
* Competitive Analysis and Strategy
* Data Analysis and Decision Making
* Financial Reporting
* Financial Management
* Operations Management
* Controlling
* Marketing Management
* Global Markets
* Information Systems Management
* Managerial Economics
* Entrepreneurship and Innovation
* Leadership
* Ethics and Corporate Social Responsibility
Specialization
Managing your Brands and CommunicationNature of brands and their importance in marketing, successful
brand management, diversification of existing brands. Key concepts in integrated marketing communication, effective performance analysis and interface management with communication professionals balancing ideas and marketing budgets.
Managing your Marketing FinancialsSources, strengths and weaknesses of various marketing metrics,
design of a relevant portfolio or dashboard of metrics, new developments in marketing management control, different methods of marketing audits, customer and brand equity measurement, key concepts in pricing at a strategic level, competitive strategy and effective pricing.
Managing your Customer RelationsSuccessful customer management through strategic sales management, pros and cons of various sales compensation and expense systems, sales planning including forecasting, budgeting and sales territory management, individual and corporate sales. Strategic value of key account management and the role of information technology (CRM/SFA) with key accounts.
Managing your ChannelsDistribution channel management including appropriate channel
and partner selection, successful governance mechanisms for managing marketing channels, logistics and supply chain management in the wider business environment.
Managing your Personal Selling PerformanceIdentification and analysis of personal negotiation and selling
skills, specifics of internal and external communication as a
leader in marketing and sales.
Marketing & Sales LabForum to foster the exchange and reflection of new ideas in marketing and sales, promoting the individual knowledge transfer
into corporate practice.
Master Thesis
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
The minimum requirements for admission to the program are:
* Undergraduate degree (equivalent to a bachelor´s degree)
* Significant professional experience (min. 3 years).
* Personal interview with the academic director of the program
* As all modules are taught in English, excellent verbal and written English is absolutely necessary.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | 3 years |
Accreditation
EQUIS
AMBA
Ask a Question
You can contact Mag. Anna Nusko to ask a question about Professional MBA Marketing & Sales at WU (Vienna University of Economics and Business).
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